Identify, Brand & Market Your Passion & Purpose Masterclass
- Description
- Curriculum
- FAQ
- Reviews
This course aka masterclass, is designed to teach you how to design, grow a successful brand, and digitally market it in on social media, the internet, other media outlets and anywhere else. You will also learn simple strategies that will help you stand out from the crowd, build confidence and no longer remain the world’s best kept secret. This masterclass zeros in on building your brand with authenticity and from your passion and purpose.
Marketing and branding methods can often seem tedious and overwhelming due to the many aspects of building a personal and professional brand and everchanging technology.
- This course will also help you market your brand on various platforms with the goal of clarifying your purpose.
- You will also learn how to effectively describe your awesome service(s), target and connect with your right audience, prospective clients, community and customers.
- You will learn how to confidently and organically present your products, share your story, spread your message, and even your ministry or calling, to the world.
- Included, are worksheets to supplement and add to what you learn in this course and help you to note and organize your strategies and put them into action.
- Whether you are a business owner, student, work a 9-5 job, or simply READY to package your career skills; life experience, or desire to share your inner-genius with the world, you will reap the value of what I share in this course/masterclass.
* Because there are multitudes of brands out in the marketplace, and targeting similar individuals and audiences, it is crucial that you are known and seen to be just as impactful as other brands.
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Identify Who You Are - Using Buzz Words to Clarify Your BrandLet's talk about how you will be intentional about:
Drawing and attracting the right audience and potential clients, customers and followers
Learn how effective using buzz words are for connecting and relating...
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Example of Using Buzz Words Reach & Connect With Your Right Audience
Using buzz words when branding helps to attract the right audience and client toward your brand, business, services and/or message.
An example of including buzz words is demonstrated.
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Matching Personality Toward Developing Your Brand
Brand Identity Part I: Sharing methods of how to translate your character, attributes, personality and influence into your brand.
Assignment: Assignment: download the Path to Purpose Passion Finder Worksheets to complete for self.
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Example: How Your Attributes Can Translate Into A Brand
Brand Identity Part II: Example of identifying your passions and purpose and translating them into a Brand.
Assignment: download the Path to Purpose Passion Finder Worksheets Wordlist to follow along or complete for self later.
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Designing Your Brand
FYI - Researching Your Competition is key to knowing the value of your product, service, program or message and how to stand out in the midst.
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FYI - Note: Why Research Your Competition
How are you standing out from other brands with similar messaging and goals?
Point #1: See how others are articulating their message and presenting their brands
Point #2: DON'T COPY-CAT but analyze their effectiveness and learn from it
Point#3: Draw inspiration from how others are marketing and presenting their products and services
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Using Analytics As Research for Targeting & Knowing Your Audience
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Why Trending Topics?
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Behind the Scenes - Trending Methods
Watch demo's of how I incorporated behind the scene video and content to:
Add value and softly promote
Engage my audience
Share "A Day In A Life" of how I prepare for recording or presenting live broadcast/podcasts and courses and
Showing my followers, clients and community/tribe how I sometimes work late at night while preparing for an event.
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Trending Topics Demonstration II - Current Events & News
Discussing the power of incorporating news and current events that are popular:
To draw the intention of those interested in the content
Choosing topics/news related to your brand
Adding value by providing your possible solutions and answers to current issues
Sharing your views and opinions about current events
