You’re planning to launch your business, but a huge worry captures your mind: FAILURE.
You know the numbers, you’ve heard the stories, 50 to 70% of new businesses fail in the first 5 years and you don’t want that to happen to you.
Or you simply don’t know where to start. You were never taught business in school and even if there are a lot of resources out there, they lack practical advice.
We can’t eliminate risk of failure 100%, but there are clear strategies that will save you the time, money and resources that you would waste on a business idea destined to fail.
That’s why you should take our course on How to Successfully Test & Launch Your Business Idea.
In this course, you will upgrade your business idea, you will discover valuable customer insights, innovative marketing solutions and make the right decisions when it comes to pricing and the features of your products. By the end of the course you can already have paying customers and raise money for launching your business.
And you can do all of that without having to quit your full-time job or work 80 hours a week.
Alex Glod and Alin Apostu here. We will be your guides throughout this journey.
For the last 10 years Alex has been working with hundreds of startups, helping them iron out their business model and their marketing strategies. He worked with a wide array of technology startups, social enterprises and business consultants. Alex helped them see the world through the eyes of their customers and tell a compelling story about the value their business brings. Thanks to this, many of them have went on to win prizes at Pitching Competitions and secure investments to develop their business.
Alin has worked with thousands of people that wanted to start a business but didn’t know what the first step should be. He mentored businesses that had great products, but who didn’t manage to narrow down their ideal client to actually start selling.
Many start-up businesses struggle to set a price for their product or to identify the appropriate way to make money. With the help of Alin’s experience, lessons learned and validated tips & tricks, some of them managed to raise money and scale nationally and even internationally.
We wish the same for you, so stop hesitating and take our course now. You will have access to over 3 hours of videos, curated templates and strategies that in 30 days will take your idea from fantasy to reality.
Join the course now! Start working on your dreams today!
Understanding The Problem You Are Solving
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1Welcome to the Course
Activate your superpowers of courage and determination .
Ready?
Hit the play buton not only for this video but for the experience which will follow. Get ready to go out of the building and solve a real problem for real customers. You will discover in this video the right mindset to embark on your entrepreneurial journey and what role does money play in starting off your venture.
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2Why Businesses Fail (So That You Don't Have To)
Time To Interview Your Customers
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3The Customers You Aim To Serve
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4The Profile of Your Customers
From customer segments to profiling your customers. In this video you will portray the profile of your customer so that you have a better representation of who he is. Throughout this video we will guide you on how to build the customer persona(s) for your business idea.
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5What Problems Are You Actually Solving
Now that you have the customer persona in mind, let's explore more in-depth the problem. In this video you will:
understand if your business addresses a pain or if it's more of a vitamin;
what are the reasons why people buy products or services and where does your business idea fit;
work with the problem statement canvas to map out the problem for your business idea.
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6Test your knowledge
Have some fun by answering these questions and test how well you understood some the material which we presented.
The Online Questionnaire Method
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7Why Customer Empathy and Understanding Matters
In this video you will discover why interviewing your customers is important and what are the 3 main benefits you will get from doing this. Also, Alex has prepared a very insightful story that sheds light on the importance of asking questions at the appropriate time.
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8The Interview Guide
In this video you will discover the secret and the mindset necessary to conduct great interviews. You will see a practical example of how I interview Alex about his experience at the car repair shop together with some key takeaways about how to create the safespace for your customer to share his insights. By the end you will learn how to put yourself in the mindset of an interviewer and have a list of questions to use in your interview.
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9How to Conduct An Efficient Interview
In this step of your entrepreneurial journey you will:
receive 10 best practices on how to behave during the interview;
find out 7 tips and tricks on how to address good and insightful questions to get the most out of your interview;
prepare your interview guide with a template and preset list of questions to help you get started.
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10How To Analyze The Interview Results
In this video we will process the information you have gathered during the interviews. By working with the redefined Problem Statement Canvas we will capture some of the most valuable insights that you will use to start building your solution. Also, using the information gathered, we will check which assumptions have been validated or invalidated during your interviews.
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11Accept the challenge! Test your knowledge with us.
See how many questions you get right :)
Build Your Most Awesome Solution
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12Why Quantitive Research Matters
Understand the basics of quantitative research and the method which we will use in this section which is the online questionnaire. See how this approach is different than the interviews and what are the advantages of doing it.
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13The Online Questionnaire Template
In this video we will walk you through on how to build your online questionnaire, step by step.
1. Go to https://drive.google.com/ (and create a Google account if you don't have one yet);
2. Go to Google Forms (top left "New" and "Google Forms");
3. Start building your questionnaire by using the advice and guidance that we provide;
4. Test your questionnaire by filling it in;
5. Get feedback from 2-3 people in order to improve it.
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14How to Actually Make People Fill It Out
Now that you have your online questionnaire ready it's time to launch it. In this video we will share some practical tips on how to actually make people fill it out and how to increase your reach.
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15How To Analyze The Questionnaire Results
Now that you have data gathered, it's time to make use of it. In this video we will walk you through on how to analyze and interpret the information you received from your online questionnaires. Let's turn those answers into actionable insights, shall we?
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16Share You Analysis With Us
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17Test your knowledge
We have a couple of questions prepared for you
Launch Your Prototype
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18Intro to Building Your Solution
Let's get ready to build. Get your notes from the research you have made and download the Value Proposition Template.
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19Turn Insights Into Actions. Your Value Proposition
In this video we will work with the Value Proposition Canvas in order to identify:
what are the jobs that people want to get done by using your product/service;
what are their pains;
what are the gains they want to achieve.
We will then turn these insights into features for your product and service. Having the canvas completed we will create a value proposition statement that will appeal to your customers and stirr up interest for what you have to offer.
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20The Communication Channels
Now it's time to get your message across. In this video we will explore what are the communication channels available and map out together which are the appropriate ones for your business idea.
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21Choosing The Business Model
Let's explore a very important subject that can influence the success of your business idea which is choosing the appropriate business model. We will see together which are some of the options available alongside concrete examples of businesses. Afterwards you will choose the one which fits best your idea.
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22The Pricing of the Solution
Setting the price for your product/ service has never been more entertaining than this.
This debate will help you see which are the important criterias to take into account when establishing your pricing strategy. Take a note&pen and follow what we have prepared for you.
Be ready to start putting some numbers down.
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23Your Key Differentiators and Unfair Advantages
Speaking of great tools to use, in this video we will look at a framework to structure your business idea (and any others that you might have) which is the Lean Canvas. This video (and canvas) will offer you a great overview of what you managed to achieve so far in your journey and help you structure:
the key differentiators that make you stand out from your competition;
ideas on what are the unfair advantages that you can create when starting off your business;
what are the key metrics you should follow to track your progress.
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24Closing Section #5
Ready to pop the champaign?
Congratulations for the 6 important steps you have achieved in this section!
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25It's quiz time
Accept the challenge and solve it!
Your Next Steps
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26A Little Less Conversation, A Little More Action
Prepare to switch up gears and face customer feedback. See the 2 important principles that will guide this section.
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27Your Minimum Viabile Product
In this video we will look at what are the types of minimum viable products (MVPs) that you can construct in order to get real customer feedback for your product/ service. It's about more data gathering but this time with actually launching something in the market that satifies the basic customer need for which your client is willing to pay for.
Excited? So are we.
Get ready to choose the MVP that suits your business idea.
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28Safety Tips for Your Test Launch
Mindset plays a big role in the test launch of your business idea. Failing fast and cheap, setting limits to how many resources you are willing to allocate in the testing phase, setting the correct expectations with yourself are key elements you need to consider.
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29Key Metrics for the Test Launch
When will you call your test a "success"? Regardless if things went well or your business idea was invalidated by the market, you test launch can still be a success. because you figured out early in your journey that it doesn't worth it to invest more energy, money and time in it.
This video will help you set some good metrics to follow, will give you some pillars to support you in measuring the feasibility of your business idea and some principles to help you navigate.
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30Our quiz friend is back :)
Ready to meet him and answer his questions?