How to Successfully Test & Launch Your Business Idea

Activate your superpowers of courage and determination .

Ready?

Hit the play buton not only for this video but for the experience which will follow. Get ready to go out of the building and solve a real problem for real customers. You will discover in this video the right mindset to embark on your entrepreneurial journey and what role does money play in starting off your venture.

From customer segments to profiling your customers. In this video you will portray the profile of your customer so that you have a better representation of who he is. Throughout this video we will guide you on how to build the customer persona(s) for your business idea.

Now that you have the customer persona in mind, let's explore more in-depth the problem. In this video you will:

• understand if your business addresses a pain or if it's more of a vitamin;

• what are the reasons why people buy products or services and where does your business idea fit;

• work with the problem statement canvas to map out the problem for your business idea.

Have some fun by answering these questions and test how well you understood some the material which we presented.

In this video you will discover why interviewing your customers is important and what are the 3 main benefits you will get from doing this. Also, Alex has prepared a very insightful story that sheds light on the importance of asking questions at the appropriate time.

In this video you will discover the secret and the mindset necessary to conduct great interviews. You will see a practical example of how I interview Alex about his experience at the car repair shop together with some key takeaways about how to create the safespace for your customer to share his insights. By the end you will learn how to put yourself in the mindset of an interviewer and have a list of questions to use in your interview.

In this step of your entrepreneurial journey you will:

• receive 10 best practices on how to behave during the interview;

• find out 7 tips and tricks on how to address good and insightful questions to get the most out of your interview;

• prepare your interview guide with a template and preset list of questions to help you get started.

In this video we will process the information you have gathered during the interviews. By working with the redefined Problem Statement Canvas we will capture some of the most valuable insights that you will use to start building your solution. Also, using the information gathered, we will check which assumptions have been validated or invalidated during your interviews.

See how many questions you get right :)

Understand the basics of quantitative research and the method which we will use in this section which is the online questionnaire. See how this approach is different than the interviews and what are the advantages of doing it.

In this video we will walk you through on how to build your online questionnaire, step by step.

1. Go to https://drive.google.com/ (and create a Google account if you don't have one yet);

2. Go to Google Forms (top left "New" and "Google Forms");

3. Start building your questionnaire by using the advice and guidance that we provide;

4. Test your questionnaire by filling it in;

5. Get feedback from 2-3 people in order to improve it.

Now that you have your online questionnaire ready it's time to launch it. In this video we will share some practical tips on how to actually make people fill it out and how to increase your reach.

Now that you have data gathered, it's time to make use of it. In this video we will walk you through on how to analyze and interpret the information you received from your online questionnaires. Let's turn those answers into actionable insights, shall we?

We have a couple of questions prepared for you

Let's get ready to build. Get your notes from the research you have made and download the Value Proposition Template.

In this video we will work with the Value Proposition Canvas in order to identify:

• what are the jobs that people want to get done by using your product/service;

• what are their pains;

• what are the gains they want to achieve.

We will then turn these insights into features for your product and service. Having the canvas completed we will create a value proposition statement that will appeal to your customers and stirr up interest for what you have to offer.

Now it's time to get your message across. In this video we will explore what are the communication channels available and map out together which are the appropriate ones for your business idea.

Let's explore a very important subject that can influence the success of your business idea which is choosing the appropriate business model. We will see together which are some of the options available alongside concrete examples of businesses. Afterwards you will choose the one which fits best your idea.

Setting the price for your product/ service has never been more entertaining than this.

This debate will help you see which are the important criterias to take into account when establishing your pricing strategy. Take a note&pen and follow what we have prepared for you.

Be ready to start putting some numbers down.

Speaking of great tools to use, in this video we will look at a framework to structure your business idea (and any others that you might have) which is the Lean Canvas. This video (and canvas) will offer you a great overview of what you managed to achieve so far in your journey and help you structure:

• the key differentiators that make you stand out from your competition;

• ideas on what are the unfair advantages that you can create when starting off your business;

• what are the key metrics you should follow to track your progress.

Ready to pop the champaign?

Congratulations for the 6 important steps you have achieved in this section!

Accept the challenge and solve it!

Prepare to switch up gears and face customer feedback. See the 2 important principles that will guide this section.

In this video we will look at what are the types of minimum viable products (MVPs) that you can construct in order to get real customer feedback for your product/ service. It's about more data gathering but this time with actually launching something in the market that satifies the basic customer need for which your client is willing to pay for.

Excited? So are we.

Get ready to choose the MVP that suits your business idea.

Mindset plays a big role in the test launch of your business idea. Failing fast and cheap, setting limits to how many resources you are willing to allocate in the testing phase, setting the correct expectations with yourself are key elements you need to consider.

When will you call your test a "success"? Regardless if things went well or your business idea was invalidated by the market, you test launch can still be a success. because you figured out early in your journey that it doesn't worth it to invest more energy, money and time in it.

This video will help you set some good metrics to follow, will give you some pillars to support you in measuring the feasibility of your business idea and some principles to help you navigate.

Ready to meet him and answer his questions?