Google Analytics For Beginners
- Description
- Curriculum
- FAQ
- Reviews
This course will teach Google Analytics from scratch. Here is the overview of what you are going to learn,
- Setup Google Analytics Account
- Installing Tracking Code on your website
- Configure Marketing Goals
- Setup Filters
- UTM Parameters
- Generating Reports ( Audience, Real-time, Acquisition, etc. )
Who this course is for:
- Bloggers
- Webmasters
- Online Business Owners
- Marketing Professionals
- Intermediate level Digital Marketers
- Beginners in Web Analytics
- College Students
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2
Creating Google Analytics AccountIn this video, we will create a new analytics account using a Google account
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3
Installing the Tracking Code on a Wordpress Website
In this video, we will install the code on one of our blogs.
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4
Checking the Tracking Code Installation
After installation, we will check if the installation is done properly.
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5
Terms and Definitions in Analytics
In this video, we will have a look at the various terms and definitions in Analytics. There are many terms that are similar and confusing inside analytics. I have shared examples for better understanding. This is an important lesson in this course.
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6
How to Setup IP Filters in Your Account
In this video, we will learn how to setup IP filters inside your account. It is important to setup IP address filters so that your own visits are not counted when you are browsing your website.
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7
How to Create Annotations
In this video, you will learn how to setup a custom dashboard in your analytics account. Custom dashboards help you pull data quickly in an organized manner, the way you want it.
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8
How to Create Remarketing Audience
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9
Building Links with UTM Parameters
In this video, we will learn how to build links with UTM parameters. UTM (Urchin Tracking Module) is a tracking technology that is important for attribution analytics.
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10
How to Create Goals and Funnels
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11
How to Create Segments in Google Analytics
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12
How to integrate Search Console & Analytics
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13
Custom Alerts
