Google AdWords for Small Business: Secrets of an Agency Pro

Let's do this! Watch this video for a quick overview of the journey we're about to take towards successful Google AdWords campaigns for your small business.

Learn how Google AdWords works. I cover the four main Google advertising channels:

1. Search

2. Shopping

3. Display

4. YouTube

Identify your target audience so that you know who you can most cost-effectively target with your Google AdWords campaigns. Watch this video for a step-by-step guide to thinking through your customer demographics and psychographics and how to translate that info into real AdWords campaigns.

Getting people to your website is only half the battle. You've got to convert them into customers! Watch this video for actionable ideas to dramatically improve your landing pages.

Note: 2 links below:

1.) Link to special offer from Shopper Approved so that you can collect reviews from your customers and supercharge your website's conversion rate.

2.) Link to examples of great landing pages.

It's super important that you follow Google's policies, otherwise your AdWords account could be suspended and you won't be able to advertise with Google. Watch this video to learn specific things you should have on your website to minimize risk of suspension.

Note: 1 link below:

1.) Link to Google's Policy center. Check this out if you have any questions about what products and practices Google allows.

Not sure what types of campaigns are right for your small business? Fear not! Watch this video to learn the specifics of each campaign type and what kinds of businesses each campaign type is best for.

Watch for step-by-step instructions to create your own Google AdWords account.

Watch for a step-by-step tour of your Google AdWords account with an explanation of each tab and page in your account.

Are you overwhelmed by AdWords? Fear not!

I'm excited to offer you a free AdWords evaluation ($500 value!) from an AdWords expert. Click the link below to request your free evaluation.

Guide to using Google's free Keyword Planner to find the right keywords to target. Learn how to use the tool AND common pitfalls to avoid.

Guide to using Google's free Keyword Planner to find the right keywords to target. Learn how to use the tool AND common pitfalls to avoid.

Let's build Search campaigns and ad groups! Watch step-by-step instructions to learn what options you have and the best settings to select.

Let's build Search campaigns and ad groups! Watch step-by-step instructions to learn what options you have and the best settings to select.

This lecture alone is worth the price of this course. Learn what negative keywords are, why you need them, and how to add them to your campaigns to save yourself $1,000s in wasted ad spend.

1 link below:

1.) Download this list of common negative keywords to give your AdWords account a jump start.

Learn strategies and tactics for creating effective ads that deliver high click-through and conversion rates.

Learn strategies and tactics for creating effective ads that deliver high click-through and conversion rates.

Learn what sitelinks extensions are and how to create them.

Learn what call extensions are and how to create them.

Learn what review extensions are and how to create them. Plus, find out how to get an almost guaranteed approval for your review extension.

Learn what app extensions are and how to create them.

Learn what callout extensions are and how to create them.

Learn what structured snippet extensions are and how to create them.

Learn what automated extensions Google might show with your ads, and how you can be more likely to get them.

Note: 1 link below:

1.) Link to a special offer from Shopper Approved so that you can get seller ratings (gold stars) in your AdWords ads.

Learn how call-only campaigns work and how to build one.

Learn how remarketing campaigns work and how to build one.

Note: Before you create a remarketing campaign you'll need a remarketing list. Watch the lecture "Google AdWords Remarketing" under the section "Track Your Success" to find out how to do this.

Learn how to use Google's free Display Planner tool to find relevant audiences and placements for your Google Display campaign.

Learn how to build a Google Display campaign, including a way to not waste your money on ads in mobile apps.

If you're going to use Google Shopping, you'll need to create a Google Merchant Center account. Watch these step-by-step instructions to do so. Otherwise, skip it!

Learn how to build a Google Shopping campaign. You can skip this if you don't sell physical products which people can purchase through your website.

Learn how to build a YouTube video campaign to show your video ads on YouTube.

Warning: If you haven't heard of Google Tag Manager before, you may be about to fall in love. Google Tag Manager (abbreviated GTM) is an incredibly easy-to-use tool which can literally revolutionize the way you add code to your website.

1 link below:

1.) If you use WordPress you can use this easy plugin to install your Google Tag Manager code.

Google Analytics is completely free and an invaluable tool for understanding how people interact with your website. Watch step-by-step instructions to create your free Google Analytics account.

Learn what call tracking is and why you should use it, plus see a list of the top call tracking providers.

Learn about the different kinds of Google AdWords tracking and how to set up conversion tracking for your website.

Learn how to create a Google AdWords remarketing list for your website.

What is Quality Score? How do you make it higher? Watch to find out!

Learn about ad rank, how it affects what you pay and how much traffic you get, and how to improve your ad rank.

Did you know there's a way to know how much traffic you're missing in Google AdWords? Watch to find out.

If you plan to spend much time in Google AdWords, the free Google AdWords Editor software can save you a significant amount of time.

Note: 1 link below:

1.) Link to download Google AdWords Editor

Find out how to see the ACTUAL words that people are typing into Google before they see your ads.

Want to know if you're doing better than your competitors? Use the Auction Insights report to find out how you stack up.

Watch this video for a step-by-step overview of the many columns you can add to your account to find out how your ads are performing.

Learn how to see how much you're spending on computers, mobile devices, and tablets, plus how your CTR, CPC, and other performance metrics differ between devices.

Learn how to segment your performance data to find insights you can use to make your campaigns more cost-effective.

Watch a step-by-step guide to the "Dimensions" tab in AdWords.

Take a quick tour of your Google Analytics account to understand what reporting options you have. If you don't yet have a Google Analytics account, watch the lecture "Create A Google Analytics Account" under the section "Track Your Success".

Want to find out how many actual customers (not just leads) you're getting from AdWords? Use offline tracking to do just that.

2 links below:

1. Link to Google's instructions for offline conversion tracking.

2. Link to a guide that explains how to capture utm parameters from your advertising campaigns.

Use labels to make managing your account easier.

Ad Preview is one of my favorite Google AdWords tools. Find out how to use this tool to see if your ads are showing and what they look like WITHOUT skewing your performance data.