Google Ads 2025: How to Drive Sales With PPC!
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- Curriculum
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Google Ads is a powerful tool that can help you reach your target audience, increase your website traffic, and generate leads. If you’re looking to take your digital marketing skills to the next level, our Google Ads course can help you learn the ins and outs of this platform and how to create effective ad campaigns. Do you want to start your first Google Ads campaign?This Google Ads course provides over 4 hours of useful lectures and explains everything you need to know in order to create effective ad campaigns on the platform. From setting up your account to optimizing your ads for maximum results, the course covers topics such as keyword research, ad targeting, bidding strategies, and ad formats. With practical examples and hands-on exercises, you’ll gain the skills and knowledge needed to succeed in Google Ads and grow your business. You will also learn more about what Google Ads specialists do, review real vacancies, and get a chance to download and fill out your resume throughout the course.DURING OUR COMPLETE PPC TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:What Google Ads specialist does and what the vacancies includeHow to create your perfect resumeHow Google Ads works, as well as its pros and consTypes of Google AdsHow to set marketing goals and determine KPIsWhat marketing funnel is and why it’s importantHow to create a Google Ads account and contact Google Ads SupportHow to launch and optimize successful Google Ads campaignsCreating Google Ads bidding strategiesHow to create compelling search adsRecommendations on how to create eye-catching visuals for adsHow to conduct keyword research and find group keywordsWorking with the Ad AssetsSetting up Google Analytics account and goalsHow to list your macro and micro conversionsInstalling tracking codes for Google Tag Manager and Google AnalyticsHow to launch a remarketing ad campaign to convert, upsell, and retain customersHow to perform conversion tracking to get the most out of your advertising budgetHow to use ChatGPT to boost your PPC effortsTips on how to write resume and behave during job interviewYOU’LL HAVE THE OPPORTUNITY TO LEARN GOOGLE ADS FROM TOP DIGITAL MARKETING PROFESSIONALS:We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).Ivan Burach, the lecturer of the course, is a head of PPC at Webpromo and has extensive experience in teaching and leading advertising specialists.We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.OUR PPC TRAINING INCLUDES:Theory: 6+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.Lifetime access to the course and any future updates.Students’ Support: If you have questions, I will always be willing to answer them.Complete the course and receive an Udemy certificate.SHOULD YOU BE WORRIED?This course comes with a 30-day money-back guarantee.Are you ready to take your PPC advertising skills to the next level? Enroll in our complete training today and start driving results for your business! With expert instruction and hands-on exercises, you’ll gain the knowledge and tools needed to succeed in this competitive field. Don’t miss out on this opportunity to boost your marketing ROI. Sign up now!
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IntroGet to know the lecturer and the course topic. Explore what topics will be covered.
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Course description and roadmap
Learn about the structure of the course.
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3
What does a Google Ads specialist do? Analysis of a real vacancy
Explore the specifics of Google Ads specialist's job and analyze the real vacancy.
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Review of a resume template
Find out how a resume is structured and what it must include.
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How to use the Miro Board Checklists
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How to Study on Udemy Effectively?
Get tips on how to make your learning process more effective.
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Introduction to Google Ads
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How does Google Ads work? The main bidding rules
Learn how the Google Ads bidding system works.
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Setting the marketing goals and determine the KPIs
Set specific, measurable, relevant, achievable and time-restricted goals to plan your further actions more effectively.
Measure your campaign accordingly to the results.
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10
What is a marketing funnel and why is it important for your advertising?
Discover one of the most important marketing concepts and how it should be implemented in your account.
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11
Summary of the section
Recap all main ideas of the section and fill out your resume template.
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Overall review of campaign types
A general overview of all Google Ads campaign types.
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Google Search campaigns
Description, reasons to use, and types.
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Google Display campaigns
Description, reasons to use, and peculiarities of Google Display campaign.
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How to create an ad campaign in Google Display Network
In this lecture, you will learn how to run ads on the Google Display Network and creating your own ad design without a designer. I will also show you how to automate routine processes to optimize your work
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Video ads campaigns
Description, reasons to use, and peculiarities of Video ads campaigns.
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Shopping ads campaigns
Description, reasons to use, and peculiarities of Shopping ads campaigns.
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Performance Max
Description, reasons to use, and peculiarities of Performance Max.
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App ads
Description, reasons to use, and peculiarities of App ads.
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Discovery Ads
Description, reasons to use, and peculiarities of Discovery ads.
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Smart ads
Description, reasons to use, and peculiarities of Smart ads.
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Remarketing
Description, reasons to use, and peculiarities of Remarketing.
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Summary of the section
Recap all main ideas of the section and fill out your resume template.
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Start your first Google Ads Campaign
Learn how to set up and launch your advertising campaign.
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How to contact Google Ads Support
Get the information on how to contact Google Ads support if you run into some problems or if you need consultancy.
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How to build a structure of the account ?
Determine, how many campaigns you need to create to have the highest chance of success.
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Bid strategies for search campaigns
Which bid strategies are available and how to choose them wisely
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How to create your first search ad campaign
Get a step-by-step guide on how to create your first search ad campaign.
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Keywords Research in Google Ads. Google Keyword Planner
Learn how to use Google Ads Keyword Planner and Excel or Google Spreadsheets for keyword research and how to add negative keywords.
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Keywords match types
How to determine the right match type to get the highest traffic quality.
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How to group keywords?
Learn how to divide your keywords into groups, check your negative keywords lists, and match them with different ad groups and campaigns to create the most relevant ads you can.
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Creating compelling search ads
Best recommendations and must-have features of your ads.
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How to Create Eye-Catching Visuals for Ads
Recommendations on how to make compelling ad visuals. BannerBoo overview
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How to create the ad in the account
Get a step-by-step guide on how to get started with the advertisements.
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Ad Assets
Discover how to expand your ad with additional information, giving people more reasons to choose your business.
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Summary
Recap all main ideas of the section and fill out your resume template.
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When to analyze data ?
Learn about the needed size of the sample to be accurate in your decisions
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Metrics to Monitor and Optimization. Part 1
Find all important data inside your ad account to have an optimization idea.
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Metrics to Monitor and Optimization. Part 2
Find all important data inside your ad account to have an optimization idea.
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Reports available in Google Ads
Take an in-depth look at Google Ads reports.
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Why is your landing page not performing in Google Ads?
How to create a perfectly optimized website.
Why do audience leave a site?
How to see what visitors click on.
How to filter Facebook campaigns by UTM parameters.
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42
How to set up your Google Analytics Account and goals?
Explore the difference between Universal Analytics and Google Analytics 4, and how to create a Google Analytics account.
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43
Google Tag Manager
Get a step-by-step guide on how to set up Google Tag Manager to install simple codes without programmers.
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How to link accounts?
Learn how to link your Google Ads and Google Analytics accounts.
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Conversion Analytics. Google Analytics basic functions
Determine how to evaluate the effectiveness of your advertising investments.
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46
Site search - micro-conversion
Learn how to customize the site search, and how to set up a micro-conversion in site search.
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E-Commerce module
Look at the role an e-commerce module has in your business.
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Call Tracking
Explore how to track calls.
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Summary
Recap all main ideas of the section and fill out your resume template.
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50
Using ChatGPT for PPC Campaigns
In this lesson, we'll explore how ChatGPT can enhance your PPC campaigns. It can assist with keyword research, create ad copy, optimize landing pages, and provide scheduling and budget allocation suggestions.
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ChatGPT Tool and PPC Campaign Creation
In this lesson, we will explore how to use ChatGPT for PPC campaign creation.
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How to Write Ad Copy Using ChatGPT
In this lesson, we will focus on creating headlines using AI. It's a relatively easy task, but the key is to determine the right keywords for your Google Ads campaign.
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Text Paraphrasing with ChatGPT Tool
In this lesson, we will learn how to write paraphrased texts for PPC campaigns using ChatGPT.
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How to Use ChatGPT for Negative Keywords Creation
In this lesson, we will explore how ChatGPT can assist in creating negative keywords. Negative keywords are essential for preventing your ads from appearing in irrelevant searches and wasting your budget.
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Building an Audience Persona with ChatGPT
In this lesson, we will use ChatGPT to investigate your target audience for digital marketing.
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Finding Customers Pain Points with a ChatGPT Assistance
In this lesson, we will focus on identifying customers' pain points for Google Ads campaigns. Understanding your customers' pain points helps you effectively promote your products.
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Landing Page Creation with ChatGPT
In this lesson, we will explore the possibility of using ChatGPT to create a copy of a landing page. Crafting a unique and high-quality landing page is essential for achieving better conversion rates.
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Create a Call-To-Action by Using ChatGPT
Create a Call-To-Action by Using ChatGPT
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ChatGPT and Ad Performance Analyzing
In this lesson, we explore how ChatGPT can assist in analyzing Google Ads performance and generating reports based on the data provided.
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A/B Testing For PPC by Using ChatGPT
In this lesson, we will explore how to conduct A/B testing for PPC campaigns using ChatGPT. A/B testing allows you to compare different variants of Google Ads to determine the most effective one for your campaign.
