GenAI Email Writing Pro: Human-Like Newsletters That Convert
- Description
- Curriculum
- FAQ
- Reviews
Hey there, fellow marketers and content creators!
Tired of AI-generated emails that sound like a robot wrote them? Me too. That’s why I created this course.
Let’s face it: email marketing is tough. You want to reach more people, but you don’t want to sound fake. You want to use AI to help, but you don’t want to lose your voice or your brand image. I get it. I’ve been there.
In this course, I’ll show you how to use GenAI tools to write emails that actually sound like you wrote them. No more robotic language. No more content that makes your readers roll their eyes. Just real, engaging emails that get results.
Course Brief Description:-
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How to use AI to brainstorm ideas without losing your voice or your brand persona
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Tricks to write subject lines that make people want to open your emails
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Ways to structure your emails so people actually read them (build your email sales funnel)
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Tips for creating email campaigns that guide people to buy (without being pushy)
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Techniques to make your AI-assisted writing sound natural and engaging and not fake AI
Even more, you will learn how to better segment your email writing to your audiences that will convert and make your content more SEO friendly. Just like SEO has its secret truths, so does e-mail marketing. And in this course, I’m sharing my best email writing pro tips AND my favorite ChatGPT prompts that will help you create the most personalized, and engaging emails!
We’ll practice together, writing real emails with GenAI and creating your email marketing sales funnel. You’ll see your open rates go up, your click-throughs improve, and your conversions increase.
Who is this for?
Anyone who writes emails for a living and wants to use AI to do it better. Whether you’re just starting out or you’ve been doing this for years, you’ll find something valuable here.
Look, I know there are a ton of courses out there. But this one is different. It’s not about replacing you with AI. It’s about using AI to enhance what you already do well.
Ready to write emails that sound like a real person again? Join me, and let’s make your email marketing more genuine, more engaging, and more successful.
Let’s do this!
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IntroductionManthan Patel, a marketing and AI instructor, introduces a course aimed at improving copywriting and email marketing campaigns. It is designed for email marketers, copywriters, and content creators to enhance their campaigns and convert readers into customers.
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Mastering Email Copywriting: Types and Strategies
The lesson emphasizes the importance of understanding your audience and categorizing emails before creating copywriting or marketing emails. It explains the types of emails, including foundational, educational, promotional, engagement, and one-to-one emails, and outlines their purposes, such as introducing the brand, providing valuable information, offering promotions, engaging recipients, and personalized communication. This approach helps tailor email marketing strategies to meet audience needs and interests.
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From FOMO to Conversion: Crafting Effective Email Headlines
This chapter discusses how adding urgency to email subject lines can improve open and click-through rates by using words like 'urgent' or 'today' and highlighting limited-time offers.
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Mastering Email Structure for Maximum Engagement
An effective email campaign meets readers' needs by being timely, logically structured, and concise. Key elements include compelling subject lines, an engaging hook, a logical progression of ideas, and clear calls to action.
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Sales Funnel Optimization: Crafting Emails that Convert
This session explains how to align marketing and copywriting emails with different stages of the sales funnel: awareness, consideration, conversion, and retention.
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Beyond First Names: Deep Dive into Effective Personalization
The lecture discusses the importance of understanding sales funnels and primary customers in marketing. It also highlights different segmentation modes, including geographic and psychographic characteristics, to enhance copywriting content and improve email open rates, click-through rates, and conversions.
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Crafting Emails that Engage and Convert
The class emphasizes the importance of identifying customer pain points when planning copywriting content or campaigns.
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Storytelling for Each Stage of the Customer Journey
The class guides on creating inspiring stories for each stage of the customer journey.
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Mastering Feedback in Copywriting Campaigns
This chapter explains the differences between quantitative and qualitative feedback in copywriting campaigns.
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Write your very First Email Copy or Newsletter
In this lecture, students are tasked with creating a marketing copy or copywriting campaign for their brand. The example provided focuses on crafting a promotional email with a compelling headline and hook to engage readers. Key steps include defining the email category, writing engaging content, and using calls to action.
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Optimizing Marketing Prompts for Authentic Content
This lesson teaches you to plan and create effective marketing prompts using Generative AI tools. It emphasizes thoughtful planning, understanding your target audience, and defining their role. It guides you on types of content to generate and setting clear, literal instructions. Additionally, it stresses the importance of defining the writing style and providing context to ensure authentic and tailored content.
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My Approach to Using ChatGPT for Copywriting and Emails -
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Defining Your AI Prompts for Better Marketing Results
This session emphasizes the importance of setting clear guardrails and expectations when using generative AI tools for marketing content. It guides users on defining perspectives, identifying roles, considering target audiences, determining suitable platforms, and specifying detailed steps to achieve better results in AI-generated writing.
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Brand Identity and Tone with AI tools
The lesson emphasizes the importance of brand identity and consistency in tone to enhance engagement and loyalty. It recommends setting guidelines for language, formality, and emotional appeal using generative AI tools. It distinguishes between different tones......
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Writing AI Prompts for Better Content, Sales Outcomes and Enhanced SEO
The chapter emphasizes the importance of aligning AI-generated content with the sales funnel stages and search intent for effective results with enhanced SEO.
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How to Tailor AI Content to Your Audience's Needs
The lecture emphasizes the importance of treating AI prompts as adaptable documents that should be refined to match the brand's voice and audience expectations. It advises tailoring content to the buyer persona, including demographic information and communication style, to ensure the AI-generated content is authentic and engaging.
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Telling a Compelling Story about You or Your Brand
The class discusses the elements that make a great story, emphasizing the connection between people, overcoming challenges, and creative solutions.
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Adding a Human Touch or Personal Touch
This lecture emphasizes the importance of balancing AI-generated content with human interaction to meet audience expectations.
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Class Assignment: Create an Authentic AI Email Marketing Copy
Craft an Authentic AI-Generated Marketing Piece
In this hands-on project, you'll apply the skills learned throughout the course to create a standout marketing asset using generative AI - all while maintaining an authentic, human-like tone that resonates with your target audience.
Project Task:
Define Your Niche/Brand: Identify the niche, product, service or brand you want to promote through AI-generated marketing content.
Specify Your Audience: Clearly define the characteristics, pain points and interests of your target customer segment.
Develop Your Prompt: Leverage the prompt engineering techniques covered in class to craft a detailed, contextual prompt that guides the AI in capturing your desired voice, tone and messaging.
Generate AI Content: Use an AI writing tool like ChatGPT to produce the first draft of your marketing piece based on your prompt.
Edit and Refine: Apply the human editing strategies you learned to enhance authenticity, brand alignment and audience relevance in the AI output.
Project Submission:
Final Deliverable: Submit the original prompt and the final, human-edited AI-generated marketing piece.
Format: Text entries, Screenshot, PNG/JPG or shareable document links.
Brief Description: Explain your niche, audience, and the goals/use case for this marketing content.
What We're Looking For:
Well-crafted, contextual AI prompts that set clear expectations
Compelling, authentic-sounding AI-generated marketing content (e.g. product descriptions, ads, web copy)
Effective application of human editing to enhance quality and brand voice
Insightful understanding of your target audience's needs/interests
Tips for Success:
Craft clear, contextual prompts to guide the AI effectively
Edit thoughtfully to enhance authenticity and brand alignment
Keep your target audience's interests and needs top of mind
Experiment and have fun with the AI content creation process!
This project allows you to synthesize everything you've learned about leveraging generative AI for content creation in an ethical, strategic way. Be creative, be authentic, and craft marketing pieces that truly connect with your audience!
