Facebook Ads: Business Manager And Facebook Ads Retargeting
- Description
- Curriculum
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Run Facebook ads that actually work! Cold traffic ads (that most people run) are not effective because most people who don’t know about your business won’t buy after seeing your initial ads.
In this course, you will learn how to set up custom audiences based on people who have used your site before and have bought from you. Based on that, you will be able to create lookalike audiences and retarget website visitors, which are more effective Facebook ads strategies.
WHEN IS THE RIGHT TIME TO RUN FACEBOOK ADS?
If you’ve launched a product or service, it might be tempting to run Facebook ads. And everywhere you look around the web, people tell you to run Facebook ads. But there are a few things you must do before you run Facebook ads. If you are selling something, and you take leads to your site, make sure the site sells well and has a high sales conversion rate. If it doesn’t, you will lose many leads and your Facebook ads may not be profitable.
FACEBOOK ADS VS. GOOGLE SEARCH ADS
Google knows what people want right now because they are searching for it. Facebook does not know that. So your Facebook ads must grab people’s attention and make them want what you are promoting. This can be done with videos, interesting copyrighting, or vivid images.
In the Facebook Business Manager, you will be able to set up different campaigns and ad groups to manage different ads so you can experiment with creating Facebook ads that attract your potential clients.
WILL PEOPLE BUY AFTER THEY SEE MY FACEBOOK ADS?
People don’t usually engage with a brand after the first time they see it. You must re-engage potential clients and have your Facebook ad show up for them many times. You should run a special kind of Facebook ads called retargeting ads which are only shown to people who have already visited your website which means they are aware of your brand and have shown some level of interest.
CREATE AND TARGET CUSTOM AUDIENCES WHO BUY
In the Facebook Business Manager, you can create Facebook ads that target custom audiences which are the types of people who you know would buy from you because similar people have already bought from you. I’ll be showing you how to set that up.
FACEBOOK PIXEL AND FACEBOOK RETARGETING ADS
You will learn to use the Facebook Business Manager to set up your Facebook Pixel which is necessary to run Facebook retargeting ads. Facebook retargeting ads are effective and profitable because they only target warm leads who have already engaged with your business. The way to create Facebook retargeting ads is to first set up the Facebook Pixel. Many people get confused by the Facebook Pixel so in this course, I’ll walk you click by click how to first create your Facebook Pixel and then run Facebook retargeting ads.
INSTRUCTOR BACKGROUND
I’ve been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
I am an expert growth marketer. I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
* Free 15-minute coaching call (I don’t sell anything and don’t collect your email, just answer your questions)
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
PERSONAL TOUCH LIKE NOWHERE ELSE
My goal is to help you succeed with your Facebook ads. I go out of my way to help students however I can. In addition to the course lectures, students can start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you with your Facebook ads journey.
CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE
When you complete 100% of the videos in this Facebook Ads course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic. You’ll be able to show potential employers that you are proficient with the Facebook Business Manager and Facebook Ads.
MONEY-BACK GUARANTEE
The Facebook ads course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it’s my personal promise to you that I will go out of my way to help you succeed just like I’ve done for thousands of my other students.
Invest in your future. Enroll now and learn to use Facebook ads to promote your business.
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2What is the Facebook Business Manager and why you should use itVideo lesson
The Facebook Business Manager is where you manage all your ads, accounts, and pages. You set up the ads from the Facebook Business Manager, and not directly from your page. So the Facebook Business Manager is a very important part of Facebook.
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3Difference between Facebook Studio and Facebook Business ManagerVideo lesson
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4Setting up 2-factor authentication for security - now required by FacebookVideo lesson
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5Adding a page to our Facebook Business Manager accountVideo lesson
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6Creating an ad account in Facebook Business ManagerVideo lesson
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7Page permissions and detailsVideo lesson
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8Facebook ad strategies and goalsVideo lesson
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9Page banner sizeVideo lesson
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10Setting the brand imageVideo lesson
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11Where to get an unlimited number of great images to use on your pageVideo lesson
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12How to set up your Facebook page screen nameVideo lesson
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13Facebook page call to action button and about sectionVideo lesson
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14Setting up tabs on your Facebook pageVideo lesson
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15Difference of campaigns, ad sets, and ads. Plus, introduction to experimentingVideo lesson
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16Organizing my music page ads to build a fan base and growVideo lesson
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17How to choose the campaign typeVideo lesson
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18How to add a catalog of products to your Facebook pageVideo lesson
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19Publishing your store on your Facebook pageVideo lesson
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20How to create a custom conversion event and a tracking pixelVideo lesson
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21Showing how I created one campaign with multiple ad setsVideo lesson
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22Narrowing your Facebook ad targetingVideo lesson
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23Budgets for your adsVideo lesson
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24Narrowing down your targeting and expanding experiments after you get dataVideo lesson
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25Running an ad directly to your product catalogVideo lesson
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26Retargeting ads quizQuiz
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