Excellence in Product and Brand Management ( Master Course)
- Description
- Curriculum
- FAQ
- Reviews
Do you want to fly in your marketing career higher than most others by gaining excellence in product management?
Take a look at this Udemy course only where you will
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Build excellence in Product Management. This course is based on 26 years of my experiences at Hindustan Unilever, Johnson & Johnson and Danone learning all about Product Management.
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Gain Practical Experience by doing real life Brand Management Internship with us
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Preview 50% of lectures for FREE
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Get Enrichmentors Course Completion Certificate cum Letter of Recommendation
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Get 30 days Money Back Gaurantee
The content for this course has come from my own experiences as a Product Manager at Hindustan Unilever for the Leaf Tea Brand, General Manager Marketing at Johnson & Johnson Consumer India and Managing Director at Dumex India which is now a part of Danone India. As you will see in the Previews, a lot of examples have been drawn from a Consulting Assignment I did for Cello India formulating the Entry Strategy including a Marketing Plan for BIC USA in the Shavers category. All these got molded into this course while preparing MBA students at IIM Udaipur during last 6 years.
You can also get a Enrichmentors Course Completion Certificate cum Letter of Recommendation to whoever will complete their assignments and Practice Test successfully. These certificates will be signed by me and will be in addition to the normal Udemy Certificate you get on completion of the course. You will need to score 75% in the Practice Test and complete all the steps of the assignment to my satisfaction of similar level. It will be great if you can also do the rating and write reviews while doing the course as a feedback to us!
Look at what are students like you saying about this course
“This course is an amazing mix of brand management and product management. This makes it so easy to connect the dots between the two specially for those candidates who are new to the world of product. Looking forward to learn more! Thank-you to the creators of the course.”
“It’s simply brilliant. The concepts are explained quite well and are all related to the practical world. The course helped me out view the roles and responsibilities of a brand manager in a new way. I liked how this course explains all the functions in detail from formulating to execution. i would recommend all inspiring to join marketing as a career to join this course.”
“Simply amazing!! Truly loved the pedagogy. This learning covers all the aspects required for an aspiring product manager to excel in the role. Amazing material and nice teaching. Going to benefit a lot from it. Looking forward to taking their other courses as well! :)”
“Amazing Course with all I wanted to learn about the Product Management the way it is done in industry. Well worth the time and money”
“The explanation is very straightforward and clear. This course helped me to learn product management and brand management. By completing this course I get to learn strategy-building skills.
Thanks to Arun Singhal sir for making this course now I feel more confident on my marketing skills.”
“This was a very comprehensive and easy to understand course on Brand and Product Management. Thoroughly enjoyed it and learned a lot. Thank you so much Sir!!”
“This course is very useful and interesting. Each concept is explained perfectly in a easily understanding way. It also gives a deep insight about strategies and brand management. Overall, it’s a very good course for those are in marketing fields.”
“So far very informative and useful, Arun sir is doing a phenomenal job, He is very knowledgeable. The content of this course is excellent. It is designed in a way that each and every step you are going to implement while doing Product and Brand Management. The language, the clarity, and the examples of the topics were all perfect, to the point and very informative. Looking forward to the rest of his courses.”
“The course was very fruitful and knowledgeable. Details were compact and to the point, excess details and discussions about unnecessary topics were left out. The modules were short and impactful as well as the topics and sub-topics were nicely divided into modules. Another plus point of this course was the clear presentation along with the description”
“I enjoyed this course thoroughly. The course gives a great overview of what to expect in a product management role. The frameworks explained give a tactical solution to some of the issues faced by a product manager. Highly recommend this course to anyone who is looking to learn the basics of product and brand management.”
“Great learning. the quiz at the end of each session really helps evaluate my understanding.”
“It’s awesome… learning a lot”
“Awesome”
“great seminar”
Preview for yourself 50% of the lectures FREE . If you like the content, enrol for the course, enjoy and start excelling in your marketing career!
Please remember that this course comes with Udemy’s 30 days Money Back Gaurantee using which you can get a full refund if you are not satisfied after doing the full course
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2
Overview I-Excellence RequirementsThe purpose of the section is to give you an overview about how can you build Excellence in Product Management
At the end of this lecture you will learn the following
What are they looking for in a Product Management Professional?
What are the excellence requirements in Product Management?
How can you do the Product Management in excellent way- An Overview?
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3
Overview IPlease answer the following questions based on learnings in this lecture
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4
Overview II- How can you do the Product Management in excellent way?
The purpose of the section is to give you an overview about how can you build Excellence in Product Management
At the end of this lecture you will learn the following
What are they looking for in a Product Management Professional?
What are the excellence requirements in Product Management?
How can you do the Product Management in excellent way- An Overview?
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5
Overview II
Please answer the following questions based on learnings in this lecture
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6
Formulating innovative strategies for existing products I- What Strategies
The purpose of the lecture is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach
Specifics
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7
Existing Products Strategy Formulation I
Please answer the following questions based on learnings in this lecture
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8
Formulating Innovative Strategies for Existing Products II-Overall Approach
The purpose of the lecture is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
-Overall Approach
-Specifics
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9
Existing Products Strategy Formulation II
Please answer following questions based on learnings in this lecture
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10
Formulating Innovative Strategies for Existing Products III- Success Factor Anal
The purpose of the lecture is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
-Overall Approach- Success Factor Analysis
=Specifics
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11
Existing Products Strategy Formulation III
Please answer the following questions based on learnings in this lecture
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12
Formulating Innovative Strategies for Existing Products IV- Strength & Weakness
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
-Overall Approach- Strength & Weakness Analysis
-Specifics
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13
Existing Products Strategy Formulation IV
Please answer the following questions based on learnings in this lecture
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14
Formulating Innovative Strategies for Existing Products V- Opportunity & Threat
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
-Overall Approach- Opportunity & Threat Analysis
-Specifics
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15
Existing Products Strategy Formulation V
Please answer the following questions based on learnings in this lecture
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16
Formulating Innovative Strategies for Existing Products VI- SWOT Analysis
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach- SWOT Analysis
Specifics
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17
Existing Products Strategy Formulation VI
Please answer the following questions based on your learnings in this lecture
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18
Formulating Innovative Strategies for Existing Products VII- Current Strategies
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach- Current Strategies Identification
Specifics
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19
Existing Products Strategy Formulation VII
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20
Formulating Innovative Strategies for Existing Products VIII- Strategic Alternat
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach- Strategic Alternatives
Specifics
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21
Existing Products Strategy Formulation VIII
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22
Formulating Innovative Strategies for Existing Products IX- Strategic Choices
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach-Strategic Choices
Specifics
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23
Existing Products Strategy Formulation IX
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24
Formulating Innovative Strategies for Existing Products X- Objectives
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach
Specifics-Objectives
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25
Existing Products Strategy Formulation X
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26
Formulating Innovative Strategies for Existing Products XI- Market Structure
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach
Specifics-Market Structure
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27
Existing Products Strategy Formulation XI
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28
Formulating Innovative Strategies for Existing Products XII- Competition Analysi
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach
Specifics-Competition Analysis
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29
Existing Products Strategy Formulation XII
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30
Formulating Innovative Strategies for Existing Products XIII-Overall Marketing S
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach
Specifics-Overall Marketing Strategy
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31
Existing Products Strategy Formulation XIII
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32
Formulating Innovative Strategies for Existing Products XIV- Brand Positioning
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach
Specifics-Brand Positioning
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33
Existing Products Strategy Formulation XIV
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34
Formulating Innovative Strategies for Existing Products XV- Product Strategy
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach
Specifics- Product Strategy
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35
Existing Products Strategy Formulation XV
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Formulating Innovative Strategies for Existing Products XVI- Pricing Strategy
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach
Specifics-Pricing Strategy
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37
Existing Products Strategy Formulation XVI
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38
Formulating Innovative Strategies for Existing Products XVII- Distribution Strat
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach
Specifics-Distribution Strategy
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39
Existing Products Strategy Formulation XVII
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40
Formulating Innovative Strategies for Existing Products XVIII- Promotions Strate
The purpose of the section is to give you in-depth understanding of Formulating Innovative Strategies for Existing Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
What Strategies do we need to formulate?
What are these strategies?
How can we formulate these strategies innovatively
Overall Approach
Specifics-Promotions Strategy
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41
Existing Products Strategy Formulation XVIII
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42
Implementing Strategies I- Overall Approach
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Overall Approach
Action Planning
P&L and Risks & Upsides
Resource Planning
Motivating People
Building Capabilities
Providing Support
Monitoring Implementation
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43
Implementing Strategies I
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44
Implementing Strategies II- Action Planning- Annual Plans and Budget Summary
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Overall Approach
Action Planning- Annual Plans and Budget Summary
P&L and Risks & Upsides
Resource Planning
Motivating People
Building Capabilities
Providing Support
Monitoring Implementation
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45
Implementing Strategies II
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46
Implementing Strategies III- Action Planning- Month wise Action Planning
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Overall Approach
Action Planning- Month wise Action Planning
P&L and Risks & Upsides
Resource Planning
Motivating People
Building Capabilities
Providing Support
Monitoring Implementation
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47
Implementing Strategies III
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48
Implementing Strategies IV- P&L and Risks & Upsides
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Overall Approach
Action Planning
P&L and Risks & Upsides
Resource Planning
Motivating People
Building Capabilities
Providing Support
Monitoring Implementation
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49
Implementing Strategies IV
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50
Implementing Strategies V- Resource Planning
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Overall Approach
Action Planning
P&L and Risks & Upsides
Resource Planning
Motivating People
Building Capabilities
Providing Support
Monitoring Implementation
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51
Implementing Strategies V
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52
Implementing Strategies VI- Motivating People
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Overall Approach
Action Planning
P&L and Risks & Upsides
Resource Planning
Motivating People
Building Capabilities
Providing Support
Monitoring Implementation
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53
Implementing Strategies VI
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54
Implementing Strategies VII - Building Capabilities
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Overall Approach
Action Planning
P&L and Risks & Upsides
Resource Planning
Motivating People
Building Capabilities
Providing Support
Monitoring Implementation
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55
Implementing Strategies VII
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56
Implementing Strategies VIII - Providing Support
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Overall Approach
Action Planning
P&L and Risks & Upsides
Resource Planning
Motivating People
Building Capabilities
Providing Support
Monitoring Implementation
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57
Implementing Strategies VIII
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58
Implementing Strategies IX- Monitoring Implementation
The purpose of the section is to give you in-depth understanding of Implementing Strategies better than Plan to help you build Excellence in Product Management
At the end of this lecture you will learn the following
Monitoring Implementation
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59
Implementing Strategies IX
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60
Introducing Successful New Products I- Overview
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development-Overview
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61
New Product Intoduction I
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62
Introducing Successful New Products II- Business Idea Generation and Selection
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection- Overview
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63
New Product Intoduction II
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64
Introducing Successful New Products III- Business Idea Generation and Selection
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection- Resources & Limitations Determination
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65
New Product Intoduction III
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66
Introducing Successful New Products IV- Business Idea Generation & Selection
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection- Idea Generation
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67
New Product Intoduction IV
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68
Introducing Successful New Products V- Business Idea Generation & Selection-KSFs
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection-KSFs
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69
New Product Intoduction V
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70
Introducing Successful New Products VI- Business Idea Generation & Selection-Eva
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation & Selection-Evaluation
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71
New Product Intoduction VI
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72
Introducing Successful New Products VII- U&A Studies
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection
U&A Studies
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73
New Product Intoduction VII
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74
Introducing Successful New Products VIII- Concept Development
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection
U&A Studies
Concept Development & Testing
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75
New Product Intoduction VIII
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76
Introducing Successful New Products IX- Concept Testing
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection
U&A Studies
Concept Development & Testing
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77
New Product Intoduction IX
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78
Introducing Successful New Products X- Prototype Development & Testing
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection
U&A Studies
Concept Development & Testing
Prototype Development & Testing
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79
New Product Intoduction X
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80
Introducing Successful New Products XI- Business Strategy Formulation & Modellin
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection
U&A Studies
Concept Development & Testing
Prototype Development & Testing
Business Strategy Formulation & Modelling
Business Planning
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81
New Product Intoduction XI
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82
Introducing Successful New Products XII- New Market Development
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection
U&A Studies
Concept Development & Testing
Prototype Development & Testing
Business Strategy Formulation & Modelling
Business Planning
New Market Development
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83
New Product Intoduction XII
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84
Introducing Successful New Products XIII- Go To Market Strategy Formulation
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection
U&A Studies
Concept Development & Testing
Prototype Development & Testing
Business Strategy Formulation & Modelling
Business Planning
New Market Development
Go To Market (GTM) Strategy Formulation
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85
New Product Intoduction XIII
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86
Introducing Successful New Products XIV- GTM Strategy Formulation
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection
U&A Studies
Concept Development & Testing
Prototype Development & Testing
Business Strategy Formulation & Modelling
Business Planning
New Market Development
Go To Market (GTM) Strategy Formulation
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87
New Product Intoduction XIV
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88
Introducing Successful New Products XV- GTM Strategy Formulation
Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection
U&A Studies
Concept Development & Testing
Prototype Development & Testing
Business Strategy Formulation & Modelling
Business Planning
New Market Development
Go To Market (GTM) Strategy Formulation
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89
New Product Intoduction XV
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90
Introducing Successful New Products XVI- GTM Strategy Formulation-GTM Tactics
The purpose of the section is to give you in-depth understanding of Introducing Successful New Products to help you build Excellence in Product Management
At the end of this lecture you will learn the following
New Product Development
Business Idea Generation and Selection
U&A Studies
Concept Development & Testing
Prototype Development & Testing
Business Strategy Formulation & Modelling
Business Planning
New Market Development
Go To Market (GTM) Strategy Formulation-GTM Tactics
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91
New Product Intoduction XVI
