Learn with Confidence:
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This course has been featured in the following publications:
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Mashable, New York Post, PCMag, The Hill, Neowin, Entrepreneur Magazine, Financial Post, PCWorld, Black Enterprise, AllHipHop Mag, Graham Media Group (KSAT, WJXT, ClickOrlando, Click2Houston).
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Matthew Rolnick (Course Co-Author/Instructor) is a Forbes Contributor and the author of “Find your YAY”. Since release, his book has quickly climbed to the top spot on Amazon in several business and marketing categories.
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In this course you will learn:
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How to Define an Entrepreneur
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The Mindset Required To Succeed As An Entrepreneur
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The Skills Needed to Succeed as An Entrepreneur
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How To Choose Your Entrepreneurship Idea and Test It’s Viability
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How To Get Started as An Entrepreneur and Go About Securing Funding
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What The Entrepreneurial Pitfalls You Should Look Out For Are
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And finally, we’ll provide Resources To Get You Started on your quest to succeed as an entrepreneur
Exclusive Interview with Matthew Rolnick
This course includes an exclusive interview session with a seasoned business veteran – Matthew Rolnick. Matthew is currently the VP of Sales at Yaymaker, and former Divisional Sales Manager at Groupon. His key accomplishments including generating over 10 million in sales at Groupon.
YouAccel recently had the opportunity to conduct a comprehensive Q&A style interview with Matthew Rolnick. The interview was conducted as part of an initiative to add valuable new content to YouAccel’s line up of Entrepreneurship and Freelancing courses. Matthew Rolnick is currently the VP of sales at Yaymaker, a company devoted to enriching lives through exciting social experiences and live virtual events. To date, Yaymaker has hosted over 300,000 events including paint “nites”, cookie decorating, and wreath making.
In the hour long session, Matthew Rolnick speaks about his experiences working for some of the biggest brands in North America, including Groupon and Tribune. Matthew’s list of business accomplishments made him the perfect candidate for aspiring entrepreneurs to gain valuable insights from. In his role at Groupon, Matthew acted as the divisional sales manager in the Health & Wellness category. Matthew helped the company generate a staggering 10M in sales. Matthew and his wife also run a successful property investment company through their ownership stake in a HomeVestors franchise.
The interview touches on several key aspects of the entrepreneurship and intrapreneurship journey that defined Matthews’s career path over the last several years. Through his detailed responses to difficult questions, the interview showcased the aptitude and wisdom Matthew has accumulated over his work life. Matthew provided a glimpse into his view of entrepreneurship, and many of the pitfalls new business owners should avoid. He also touches on the importance of consistency, and other imperative character traits that help ensure entrepreneurial success. Towards the end of the session Matthew takes on tough questions from students including tips on avoiding social isolation, and tackling uncomfortable situations. The Q&A session are an absolute must-see for anyone aspiring to enter the world of entrepreneurship.
Defining Entrepreneurship
Skills Required to be an Entrepreneur
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9Introduction
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10What is an Entrepreneur?
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11Matthew Rolnick Q&A - Define an Entrepreneur
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12Matthew Rolnick Q&A - Qualities of an Entrepreneur
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13Recap
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14The Mindset Required to Succeed as An Entrepreneur - Introduction
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15Matthew Rolnick Q&A - Mindset of an Entrepreneur
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16An Entrepreneur Sees Every Failure As An Opportunity
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17Matthew Rolnick Q&A - Dealing with Failure
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18An Entrepreneur Knows It’s Pointless To Complain
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19An Entrepreneur Understands That Discomfort Is a Crucial Factor Of Success
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20Matthew Rolnick Q&A - Stepping out of your Comfort Zone
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21An Entrepreneur Takes Frequent Risks
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22Matthew Rolnick Q&A - Dealing with Risk
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23An Entrepreneur Believes In Their Potential
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24Entrepreneurial Mindset Summary
Embarking on Entrepreneurship
How To Get Started As An Entrepreneur?
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36Introduction
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37Matthew Rolnick Q&A - Entrepreneurship vs. Working
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38Embarking on Entrepreneurship
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39Pinpoint A Lucrative Startup Idea
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40Matthew Rolnick Q&A - Gauge Probability of Success
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41Matthew Rolnick Q&A - Choosing a Business Idea
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42Think Ahead
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43Do Online Research
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44Zero In On An Evolving Sector
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45Matthew Rolnick Q&A - Evolving Markets
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46Look For an Underserved Market
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47Determining If Your Startup Idea Is Viable
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48Matthew Rolnick Q&A - Viability Testing
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49Do a Small Group Assessment
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50Matthew Rolnick Q&A - Small Group Assessments & Interviews
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51Use a Minimal Viable Product
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52Conduct Interviews
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53Create a Test Market
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54Recap of Choosing your Entrepreneurial Idea
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55Recap of the Viability of your Idea
Securing Funding
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56Introduction
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57Structure Your Business
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58Decide If Up-skilling Is Necessary
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59Have A Game Plan For Your Business
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60Matthew Rolnick Q&A - Creating a Business Plan
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61Define Your Target Group or Audience
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62Set Up A Network
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63Matthew Rolnick Q&A - How to Network with Prospects
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64Market Your Idea
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65Matthew Rolnick Q&A - Get the Word Out
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66Matthew Rolnick Q&A - Facebook and Google Ads Marketing
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67Incorporate Your Business
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68Matthew Rolnick Q&A - Incorporating a Business
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69Recap: Recommended Steps to Start your Entrepreneurship
Maintaining Entrepreneurship
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70Introduction
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71Co-founders
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72Fundraising
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73Recruit Family and Friends
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74Matthew Rolnick Q&A - Investment from Family
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75Matthew Rolnick Q&A - Coping with Lack of Family Support
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76Apply For a Business Loan
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77Matthew Rolnick Q&A - Funding from Banks
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78Crowdfunding Platforms
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79Matthew Rolnick Q&A - Crowd Funding
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80Attract Angel Investors
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81Matthew Rolnick Q&A - Pitching Angel Investors
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82Go After Venture Capital
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83Use A Form of Short-term Cash
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84Go It Alone
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85Matthew Rolnick Q&A - Raising Funds
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86Matthew Rolnick Q&A - Government Grants
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87What's Next?