Email Marketing: A Beginner's Guide for Small Business

• ‘The world of email marketing is outdated.’
• ‘You can’t live without email marketing in the roaring twenties.’
• ‘Newsletters? Let’s flock to social media instead.’

I bet you hear lots of these every day, contemplating whether you should devote your time and resources to newsletters these days. But the truth is – you’re free to choose whatever works for your business best and delivers stable ROI.

However, it’d be blatantly false to cast away newsletters as an unviable medium.

Email marketing is a powerful tool to connect with your customers and drive more sales. And most importantly, newsletters add a personal touch to your marketing and reach your audience directly in their inbox.

Let’s add some more rationale to the potential of newsletters at this time and age:

• In 2019, global email users equaled 3.9 billion (Statista, 2020). This figure is projected to grow to 4.6 billion users in 2025
• 81% of B2B marketers herald email newsletters as their most used form of content marketing.
• 64% of small businesses use email marketing to reach customers.
• The Globe and Mail raised retention rates by 140 percent when they emailed subscribers with the highest propensity to churn.
• For every $1 you spend on email marketing, you can expect an average return of $42.
• The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027.

With all that said, you can use skills from this course and promote your brand, product, or service.

Email is not dead, so use the power of it.