Digital Marketing Strategist. Unlock your career growth
- Description
- Curriculum
- FAQ
- Reviews
Do you want to become a full-fledged digital marketer and unlock your career? Need advice on how to get started? I want to help you achieve all your goals.
Just a month down the line, you’ll start seeing the fruits of your labour. Whether it’s getting noticed by employers or boosting your current projects, the impact will be swift.
This comprehensive course is designed to provide you with a solid understanding of digital marketing, knowledge of how to develop a successful strategy for your business, and tools to unlock your digital marketing career.
You’ll need to commit an hour daily to soak up 28 hours of cutting-edge content, plus extra hustle to practice and perfect your skills. It’s a challenge, but one that pays off massively.
We will cover all the main aspects of digital marketing:
-
Digital Marketing Strategy Building
-
Artificial Intelligence (AI) Marketing
-
Marketing Analytics
-
Search Engine Optimization (SEO)
-
Content Marketing
-
Social Media Marketing (SMM)
-
Email Marketing
-
Conversion Rate Optimization (CRO)
-
PPC Advertising
-
Project Management
Throughout this course, you will work on real-world projects and case studies to gain hands-on experience developing and implementing a digital marketing strategy. Each section of this course is hugely interactive and provides information that will help you gain all the necessary skills for your career.
Transform into a digital marketing superhero! Elevate brands to new heights and secure your dream job with a yearly salary of $64k!
This digital marketing course is designed for both beginners with no prior experience in digital marketing as well as intermediate learners. Whether you are a small business owner, digital marketer, or marketing professional looking to expand your skills, this course will provide you with the knowledge and tools you need to succeed in the digital world.
After completing this digital marketing course, you will be able to:
-
Confidently implement marketing strategies across all the major online marketing channels
-
Create your company’s mission and unique selling proposition
-
Conduct market research to obtain critical information about your niche and the overall business landscape
-
Analyze your competitors and their digital marketing strategies
-
Identify your target audience to better understand your customers
-
Establish a KPI system
-
Use analytics and data to measure the effectiveness of your campaigns and make data-driven decisions
-
Find out more about valid reasons to replace GA4 with other analytics tools
-
Practice collecting and interpreting data with Piwik PRO, a GA4 privacy-friendly alternative
-
Construct a media plan and budget for key traffic channels
-
Set up and optimize your site for SEO to increase your website’s performance
-
Create the prerequisites for a website to be indexed by search engines and explain the importance of meeting these requirements.
-
Check for updates whether your website is being blocked and steps to address potential issues.
-
Promote your website and improve its search engine ranking.
-
Improve your marketing processes with the help of the Rank Math plugin
-
Leverage successful practices employed by your competitors to enhance your own digital marketing efforts.
-
Handle HTTP status codes for a seamless user experience.
-
Redirect broken links to fresh ones using the AIOSEO plugin
-
Perform device optimization strategies to ensure your website performs well on various devices, including mobile.
-
Conduct keyword research with Ahrefs
-
Get to know link building basics
-
Develop a content marketing plan
-
Optimize your content to increase search engine visibility and attract more loyal customers
-
Enhance your content marketing strategy with Boosting Lead quizzes
-
Create and manage your own PPC campaigns
-
Understand how to create eye-catching creatives with BannerBoo
-
Effectively organize a workflow of your digital marketing agency with WebCEO
-
Use social media to build brand awareness and drive website traffic
-
Create effective email campaigns and measure their performance
-
Harness the power of ChatGPT and Google Gemini to streamline your digital marketing tasks: see how to use ChatGPT and Google Gemini in PPC, SMM, email marketing, content marketing, data analysis and so on
-
Create and configure a CRM system for efficient client management.
-
Explore contact management techniques, including adding, organizing, and categorizing contacts.
-
Personalize CRM systems by creating custom fields to gather specific client information.
-
Discover the power of pipelines for tracking and managing projects and workflows effectively.
-
Gain insights into project and client statuses by utilizing CRM reports.
-
Learn strategies to ensure your team adopts and effectively uses the CRM system.
-
Discover how CRM systems streamline sales processes, lead generation, and follow-ups, ultimately improving overall client satisfaction.
-
Practice optimizing your digital marketing work by using CRM systems
-
Learn how to create unique content and generate different types of new content with AI.
-
Implement AI-driven content creation strategies.
Become a digital marketing expert after 28 hours of videos. These cover lots of marketing areas with basic and new strategies, hands-on tasks, real examples, and over 50 tools to help you with any need.
Start learning without risk with Udemy’s 30-day money-back guarantee.
BUT, WAIT, THERE IS A GIFT!
At the end of this in-depth digital marketing course, you will get a comprehensive list of tips on how to find a job in digital marketing:
-
Discover which digital marketing certifications you need and how to obtain them
-
Learn how to create a CV and which digital marketing skills you should include
-
Get hacks on how to improve your personal brand on social media and make your profiles more visible
-
Gain access to job search resources, such as career websites, job boards, and professional networking sites
-
Prepare for your successful virtual job interview and learn hacks for demonstrating your digital marketing expertise
-
Master Upwork with comprehensive freelancing skills, including job searching, profile optimization, project management, and competitor analysis.
Why should you start learning digital marketing with me?
-
I am the CEO of two global Digital Marketing Academies, WebPromoExperts, and SkillsBooster. Webpromo agency, which I am co-owner of, has Google Premier Partner and Facebook Marketing Partner status. We are industry experts with over 14 years of experience in online marketing.
-
My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and many others.
-
We have launched more than 2K successful marketing strategies and marketing campaigns.
As a result of your hard work, you will receive a digital marketing certificate, which will be a shiny accolade to add to your CV. More than 190K satisfied students have already successfully completed this course, and you can too!
What else will you receive when enrolling in this digital marketing course?
-
Lifetime access to the course and all updates
-
Personalized 24/7 support and answers to your questions
Are you ready to start your digital marketing journey?
Click the “Buy Now” button to enroll in this digital marketing course, and I’ll see you soon at your first lecture!
-
1
How to Become a Succesful Digital Marketer?Welcome to the complete course on Digital Marketing!
In this course, you will get A-class tips on how to become a digital marketing expert.
Here you will learn from Experts with 24/7 Support to Boost Your Career.
-
2
How to Study on Udemy Effectively?
Get tips on how to learn on Udemy effectively:
navigate through Udemy menus
use the Q&A section
adjust playback speed
get your certificate
-
3
What Is a Digital Marketing Strategy?
What is a digital marketing strategy? Why businesses needs a digital marketing strategy? Who is involved in the performance of the digital marketing strategy? How does a digital strategy look like?
-
4
Types of Digital Marketing Strategies
Overview of different marketing strategies: SEO, content marketing, online advertising, advertising in social networks, affiliate marketing, influence marketing, SMS and email marketing, push notifications, SMM. Inbound and outbound strategies: account based-marketing ABM. Multichannel strategy
-
5
Case Study: Examples of Digital Strategies in Business
Examples of digital marketing strategies in business giants. Spotify and content strategy. Amazon and SMM strategy
-
6
Formation of a Digital Advertising strategy. The key digital marketing questionsWhere to get started with your digital marketing? If you want to market online, there are a few simple questions you need to ask yourself before you start. If you don't take the time to answer all of these questions, you will not get the results you want from your online promotion.
-
7
Who Are We: How to Form a Mission?
The mission of your company is the reason it exists. You should know your mission before starting your digital marketing campaign because your mission will determine how you communicate online. Therefore, when creating your mission, it is vital to add things that will distinguish you from your competitors and help customers understand the value you bring. Creating your mission needs to be done before you use any marketing tools online or offline.
In this lecture, you will discover:
· What a mission is for.
· How the largest companies form missions.
· How to create a mission for yourself.
-
8
Product: What Do We Offer?
· What your product or service should offer.
· What makes a product unique?
-
9
How to use the Miro Board Checklists
-
10
Digital Marketing Strategy. Section 1 ReviewHere you can check yourself after watching the first section on Digital Marketing Strategy.
-
11
What Is a Competitive Analysis
What a competitive analysis is, its purpose. Different types of competitors
-
12
Why is competitive analysis important?
· How often should you do a competitive analysis?
· Which tools are best suited for your goals?
· The different competitor categories.
-
13
How to use Similarweb
· A hands-on lesson about how to use SimilarWeb.
· How to see traffic volume on a site.
· Comparison with competitors.
· Where an audience comes from.
· Traffic sources and traffic dynamics.
-
14
How bad is your website now? How much traffic do your competitors get?
It is crucial to understand what your market position is and what the capabilities of your competitors are. This will allow you to set your goals correctly, start with the most effective traffic tools, and more.
-
15
How to use Semrush for traffic analysis on search engines?
A hands-on lesson about how to use SemRush.
Detailed traffic analysis and comparison with competitors.
Learn how to conduct a niche study with Semrush Market Explorer.
-
16
How to use Serpstat to find out more about your competitors?
A hands-on overview of the Serpstat tool.
A detailed look at a competitors' search strategy like how traffic is received, what keywords they use etc.
Keyword research: niche study, where the audiences are.
-
17
Competitive Analysis tools for the platforms Facebook, Instagram, and YouTube
· Learn how to use a universal set of tools for analyzing social networks to help you understand what your competitors are doing in social media networks.
· Find out when and how much content to post.
-
18
Competitive Analysis Practice
· A hands-on lesson about how to fill out an effective strategy table for competitive analysis.
-
19
Competitive Analysis. Section 2 Review.
-
20
Why do your expectations for digital marketing and reality not coincide?
· Why you should go online to market products.
· How to create SMART goals.
· The different types of analytics and the stages of their implementation.
-
21
How to use Google Analytics to your advantage.
· Who your customer is and what traffic brings sales.
· What metrics to look for when using the program.
· How to understand reports.
· In-depth look at reach, transactional, and conversion analytics.
· Ways to make user decisions.
-
22
The importance of a CRM system.
· What a CRM system is and its role in your business.
· How to build your company using analytics.
· See how it works in practice.
-
23
Analytics tools and Target Audience. Section 3 Review.
-
24
The different types of clients.
· Draw a portrait of a client using Google Analytics.
· Steps that should be taken to create a quality portrait of the target audience.
· Detail a portrait of your target audience using an analytics program.
· Why there should be several portraits.
-
25
Social media statistics and opportunities to analyze the target audience.
· Information given to us by social networks about the target audience.
· Facebook page Insights.
· Facebook Audience Insights.
· YouTube Analytics.
-
26
Portraits of an audience and filling in your table.
· How to fill in the target audience tab of your internet advertising strategy table.
· Why you need detailed portraits of the audience.
· Media planning and budgeting is a strategic process.
-
27
Case Study: Examples of Target Audiences
Examples of the target audiences of some business giants
-
28
Segmentation of the Audience
What segmentation is, why it's needed, and criteria for segmentation. B2B and B2C
-
29
Buyer Persona Portrait
Theoretical lecture about what a buyer persona is and why it's needed
-
30
See Think Do Care.
· How to build a communications funnel correctly.
· What is See Think Do Care and how it works.
-
31
Sources of traffic for each niche.
· Where to start and what to do next.
· See-Think-Do-Care funnel in practice.
· How to create and work with the formed demand and remarketing tools.
-
32
Why do you need a media plan?
· What is a media plan and why you should have one.
· How to media plan for key traffic channels.
· Media planning and search advertising in practice.
· Keyword selection, learn about niches, and budgeting.
-
33
Google Display Network.
· What is the Google Display Network?
· Media Advertising and Remarketing.
· How to form knowledge about yourself using the Google Display. Network.
· Media planning for GDN.
-
34
Facebook Media Planning.
· How to media plan for Facebook.
· Working with Facebook Ads.
-
35
Optimization.
· What tools to work with to boost sales.
· What to do next?
· Put all the tools we learned about together to form a complete strategy as a digital marketing specialist.
-
36
Quiz. How to select a priority channel for your project. Budgeting
-
37
Ways to Create a Website
In this lesson, you will uncover ways to create a website for your business, using coding or website builders, on your own or with a specialist. I will also share with you the criteria for choosing a website builder.
-
38
How to Collaborate With a Specialist
In this lesson, you will learn where to find specialists to create your website, what price is a good one, and what information to give the specialist to complete your website.
-
39
Five of the Most Popular and Available Website Builders
In this lesson, you will uncover five of the most popular and available website builders: WordPress.com, Wix, Weebly, GoDaddy, Webflow.
-
40
What is SEO and why is it important
Fundamentals of SEO and reasons why it is essential.
-
41
SEO checklist
Fill out a comprehensive strategy table as you go through the course!
I have prepared an SEO Checklist template to make this course as practical as possible.
You can download this template in the right corner of the course player, by pressing the button "Resources" or by using the Google drive link provided to you.
While working through this course, you will learn about:
technical optimization
content
keywords
and link mass building
Please pay attention, this SEO checklist consists of 3 pages:
SEO Checklist
Competitive Analysis
Link Building
-
42
SEO Components
Main SEO components: technical optimization, on-page, and off-page.
-
43
What Is Search Engine and How It Works
Definition of search engine and central principles of its work (crawling, indexing, ranking).
-
44
Requirements for the Website to Be Indexed
Aspects to take into account to get websites on Google.
-
45
Workshop: How to Сheck if Your Website Is Indexed
Practical ways to check if search engines index your website. Google Search Console
-
46
Google Ranking Factors
Criteria used by Google's search algorithm to determine the relevance and quality of a website's content.
-
47
Google Search Algorithms
Google updates that influence the formation of search results.
-
48
White, Grey, and Black-Hat SEO. Penalties for Black-Hat SEO
Promotion methods that are encouraged by Google and the ones that are believed to be risky. Penalties and sanctions.
-
49
Workshop: How to Check Your Website for Updates and if It’s Being Blocked
Practical ways to make sure that the website isn’t blocked manually or filtered by any algorithms. Panguin Tool
-
50
Technical SEO Tactics
Overview of different technical SEO approaches: mobile-friendly design, website structure and URL view, XML sitemaps, redirects, featured snippet, schema markup and audit
-
51
HTTP Status Codes
Definition and classification of HTTP Status Codes. Ways to check them.
-
52
Error 404
Practical tips and tricks to help you handle Error 404 pages on your website.
-
53
301 and 302 Redirects
Definition of redirects and right way to use them.
-
54
Redirecting with Purpose: A Guide to SEO Redirects and Their Impact
In this lecture, you will learn the reasons to use redirects and cases when they're especially needed. You will learn about different redirect types and see how to practically set up redirects for WordPress sites with the AIOSEO plugin. You will take a look at different situations, such as when you need to redirect only a few links or the whole domain.
-
55
Device Optimization
Tips on how to ensure your website is optimized for all devices.
-
56
Workshop: How to Check Device Optimization
How to check if your website is optimized for different devices, including mobile phones, tablets, and desktop computers
-
57
Workshop: How to Check Website Loading Speed
The importance of website speed for SEO and how to measure it
-
58
Workshop: What You Need to Do With a Website Loading Speed
Google PageSpeed Insights as a free tool for checking website loading speed
-
59
On-page Optimization Tactics
Overview of different on-page strategies like keywords, linking, content creation and image optimization.
-
60
Keywords Tendencies in SEO. User Intent
A brief overview of the latest tendencies in SEO. The role of search intent in keyword research
-
61
What is the Semantic Core and Why Do We Need It? Algorithm of Collecting Keyword
The notion of semantic core. Main stages of its composition
-
62
Structure of Keywords. Long-Tail Keyword Strategy
Main components of keywords. The benefits of long-tail keyword strategy
-
63
Types of Keywords
A description of different keyword categories
-
64
Brainstorming
Tips and tricks on how to generate keyword ideas with examples
-
65
How to Choose the Right Keywords
5 points to consider while selecting keywords to target
-
66
Google Trends and Google Keyword Planner as Instruments to Collect Statistics
A brief guide to Google instruments that can be used for keyword research
-
67
Ahrefs as a Keyword Research Tool
Practical lecture on how to conduct in-depth keyword research with the help of Ahrefs
-
68
Keyword Clustering Process
Practical lecture on how to divide keywords into groups
-
69
Placing the Semantics
Basic tips on the website optimization with the help of generated keywords
-
70
How to make an effective SEO workflow
Powerful keyword research tool.
User-friendly keyword rank tracking tool.
Tools that tell you what you need to work on with your site.
-
71
Content and uniqueness
Types of content.
How to find duplicate content.
Services that will help you check content uniqueness.
Video tutorial on how to use content uniqueness services.
-
72
How to create SEO articles as a PRO?
What is the main issues of SEO.
How to create the best content.
How to put your edited SurferSEO content onto your blog with a few clicks.
-
73
Practice: How to Achieve Unique Content with AI
This lesson will teach you how to create unique content with the aid of AI.
-
74
Off-page Optimization Tactics
Overview of different off-page strategies like link building and local SEO
-
75
What Is Link Mass and Where to Get It?
What the link mass is. Editorial, paid and earned links
-
76
How Links Rank
Key factors what impacts on the ranking
-
77
PageRank Algorithm. How to Create Relevant Anchor Text
What PageRank algorithm is. Tips to create a good anchor text
-
78
Analyzing your site and competitors
During this section we will look at how to conduct an effective competitor and link profile analysis
-
79
Case study. The analysis of competitors
A practical lesson about link building.
In this class, we will discover a case study, which you can implement in your own projects and businesses.
-
80
Analysis of links. Majestic service overview
A hands-on overview of the Majestic link analysis service.
-
81
Regular SEO Audits
Why just one SEO site audit is not enough.
How to quick website improvements.
-
82
How to use proxy for your SEO-promotion
Learn why you need to use proxies and what can help you deal with them correctly.
-
83
How to optimize your SEO efforts and make the best of AI-powered tools
Actionable ways to save time and organize your SEO processes efficiently.
-
84
Quiz about SEO
