Digital Marketing & Programatic Interview Preparation
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- Curriculum
- FAQ
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*Note: This module does NOT include SEO or Organic Social related questions and is focussed on paid media and analytics tools
This course is ideal for people looking to Upskill or brush up their knowledge in:
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Digital Marketing
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Performance Marketing
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Programatic Advertising
This course will also add a lot of value and ease your journey if you are preparing for an interview for roles related to:
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Digital Marketing Junior, Mid Level or strategic roles
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Performance Marketing Junior, Mid Level or strategic roles
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Programatic Advertising Junior, Mid Level or strategic roles
In this course, I explain the answers to questions – both theory and scenario based. The answers cover fundamental knowledge about various topics and will give you a solid fundamental knowledge and should make you able to answer any questions around these topics
I have also added extensive list of questions in resources section for each section – Digital Marketing in general and Programmatic Advertising section
I will keep updated the list of questions and video regularly in this course and with life-time access, you can always utilize this course to stay updated with new questions and be interview and discussion ready within our industry
I have been hiring for Digital Marketing roles for 6+ years now in different companies and also attended various peer-to-peer discussions with leads and Hiring managers within our industry. These questions have been carefully selected to ensure fundamental knowledge of most important topics and streamline the learning process for you
Questions and Explanation of most commonly asked questions in
This is for Paid media related to Google Ads, paid Social, Google Analytics, DV360
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3Video 1 - Digital Marketing Interview questions and AnswersVideo lesson
0:00 Introduction
2:09 What is digital marketing and why do people invest?
4:01 UTM tagging and use cases 5:56 Search Ads vs other Ad platforms
9:22 What is Search Network and Display network option available in Google Ads
11:55 Can Google Search Ads appear on other websites?
14:22 What is Bounce rate on Google Analytics?
16:57 How to reduce and optimize for bounce rate
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4Video 2 - Digital Marketing Interview questions and answersVideo lesson
0:00 Introduction
00:19 What are viewable impressions
3:22 Troubleshooting low CTR
9:16 Digital Marketing terminology
14:15 Facebook campaign structure and ad sets
16:15 Automatic Bidding strategy vs Manual Bidding
17:51 Discrepancy between Google Analytics and Ad Platforms
21:05 Test pixel implementation
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5More Theoretical questions listText lesson
More theoretical Questions List
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6More Scenario Based questions listText lesson
A list of more Scenario based questions
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