Digital Marketing & Performance Marketing fundamental course
- Description
- Curriculum
- FAQ
- Reviews
I have created this course to provide strong fundamental knowledge regarding Digital marketing and performance marketing. The perfect curriculum to get you started with everything you need – theoritical concepts, fundamental knowledge, step-step tools guide like Google Ads and interview preparation like case study creation
Apart from concepts across industry, this course also includes complete in-depth course on Google Ads and introduction to 20+ tools
This is a perfect starting point for someone who is getting started or feels there is noise and their knowledge is sitting in silos and not able to have a holistic view. After this course, you will be confident about almost every concept within Digital marketing, whether it is technical, theoritical or related to the day to day operations
What is this course?
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Fundamentals of Digital Marketing
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Google Ads from scratch to advanced level
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Foundational course to make a strong base
Who is it for?
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Absolute beginner in the field of Digital Marketing and Performance Marketing
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Anyone who wants to learn Digital Marketing to make a career or grow their own business
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Preparation for an interview for Digital Marketing roles
What should I expect from this course?
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Know how of all aspects of Digital marketing in the current world
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Get familiar with Digital Marketing industry
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Be ready to to dive into a specific Digital Marketing module
What can I do after this course?
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Become an expert in one of the modules of DM or Performance Marketing
What does this course contain?
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10 modules or sections to make this fun and easy (Including Google Ads complete course)
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Equivalent to a diploma if not better
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Some modules contain quizzes with links in description
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Important resources that you’ll need forever
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Course Structure
How do I use this course effectively?
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Attempt the quizzes
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Make notes
A word from creator:
It took almost a year to complete this course and was designed to make the learning process practical and useful. Hope you enjoy and learn
I have run and overseen marketing budgets of more than $50M in my 9 years of career
Love and peace
Ovais
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2
Digital Marketing terminology (Video 2)In this video of Digital Marketing course, we will discuss about:
1. What is Performance Marketing?
2. Advertiser, Publisher, Ad Network, Agency and Tech platforms
3. What are KPIs?
4. Buying models (CPC, CPM. CPI, CPA or CPL, CPD(Mastheads))
5. Types of Advertisers - B2C, B2B, D2C, B2G
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3
Digital Marketing terminology contd. (Video 3)
This is the 3rd video of the Digital Marketing fundamental course.
In this video, we will discuss:
1. What are Impressions, Reach, Views, Clicks, Viewable impressions
2. What is CTR, VTR?
3. What is Traffic, Bounce Rate?
4. What are Conversion?
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4
Digital Marketing channels (Video 4)
This is the 4th video of the course - Digital Marketing foundation course.
In this video, we will discuss about different channels used in Digital marketing or sometimes called modules in digital marketing It is very helpful to understand and get familiar with these channel to have an overview before deep dive into each of those.
In this video, we will specifically know about:
1. SEO or Search Engine marketing
2. ASO or App Store optimization
3. SEM or Search engine marketing or PPC marketing
4. Display Advertising, Native Advertising formats and RDA or Responsive Dynamic Ads
5. Youtube Ads and Video Ads in general
6. Different formats used in YouTube ads like Skippable, Non-Skippable and Bumpers
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5
Digital Marketing channels contd.(Video 5)
This is the 5th video of the Performance Marketing fundamental course.
In this we will discuss about:
0:00 Introduction
0:48 What is Programatic Advertising?
18:42 What is DOOH?
29:08 Advertising on Connected TV
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6
Digital Marketing channels contd. (Video 6)
In this video we will discuss:
Social Media Marketing
Paid vs Organic
SMM
Email Marketing
Email Automation
Affiliate Marketing basics
Influencer Marketing
Audio Advertising
App Marketing
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9
Introduction to Audience and types of audience (Video 9)
In this video, we will discuss about audiences in Digital Marketing:
0:00 Introduction
2:09 What is audience?
6:49 Why is audience important?
8:22 What does audience lists consist of?
11:18 Types of Audience?
20:40 Audience Sizing and Maping
25:01 Project
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10
Audiences types available in platforms
In this video, I will discuss the most commonly available audiences in Digital marketing platforms
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11
Persona and Avatar (Video 11)
In this video, we will discuss about:
1. What is Persona or Avatar and how to create it
2. Different tools used in Audience Analysis
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12
Google Ads Search Campaigns
In this video, we will cover complete Search Ads in Google Ads
0:00 Introduction
0:048 Introduction to Google Ads
22:11 Create Google Ads account
34:46 Hierarchy in Google Ads account
51:50 Start your first Search campaign
1:27:20 Bidding strategies in Google Ads
1:59:12 Ad Extensions
2:25:15 Ad Rank and Quality Score
2:39:05 Ad Group Structure
2:56:07 Keyword planner
3:13:17 Write search Ads
3:41:12 Negative Keywords
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13
Google Ads advanced
0:00 Introduction
0:31 Performance Max Campaigns
15:46 Conversion and Remarketing pixels
36:18 Remarketing campaigns
1:00:00 App Campaigns
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14
Introduction to Analytics and Google Analytics UA
In this video we will discuss about
0:00 Introduction to the 7th module - Analytics
3:49 Introduction to the Google Analytics UA
6:51 Access to Demo account
10:38 Google Analytics Hierarchy
19:25 Google Analytics UI overview
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15
Introduction to Google Analytics 4 // GA4
In this video:
0:00 Introduction to GA4
0:53 How to setup GA4 account
7:09 Navigating GA4 UI
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16
UTM parameters
In this video, I will explain what are UTM parameters and how to use them UTM paramaters are very important tool that can be used to enhance the reporting in Analytics and track performance of traffic sources
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17
Microsoft Clarity
In this video, I will explain:
1. How to setup Microsoft Clarity
2. How to use Microsoft Clarity and navigate the UI
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18
Fundamentals of reporting
In this video, I will explain the reporting basics and different types of reporting used in Digital marketing
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19
Introduction to Data Studio // Looker Studio
In this video, I will explain
1. Basics of Data Studio now called Lookerstudio
2. How to use Data studio to create basics reports
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20
What questions to ask and structure of breifing
In this video, I will explain basics of:
Client brefing Media Planning Digital Marketing strategy
Also, we will discuss my client breifing template and what questions to ask a client before you take the project
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21
Introduction to media planning
In this video, I will explain:
1. What is a media plan
2. A simple and a not so simple media plan template
3. How to create a media plan
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22
Digital Marketing strategy // Case study for job interviews
In this video, I will show you how to create:
1. A Digital Marketing strategy for a client from scratch
2. How to create a case study if asked in a interview
