Digital Marketing Advertising: Facebook, LinkedIn & more!
- Description
- Curriculum
- FAQ
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Unleash Your Digital Marketing Advertising Prowess: Facebook, LinkedIn & More – A Comprehensive Course for Success! Use Social Media and Digital Marketing Ads – Facebook, LinkedIn, TikTok and Pinterest Ads For Your Business
Welcome to my immersive video course on Digital Marketing Advertising, your gateway to conquering the online realm with effective strategies on platforms like Facebook, LinkedIn, TikTok, Pinterest, and beyond. As your dedicated instructor, I’m here to guide you through the nuances of crafting compelling ads and navigating the ever-evolving landscape of digital marketing.
In this power-packed course, you’ll gain essential skills to supercharge your digital advertising endeavors:
Facebook Ads Mastery: Unlock insider secrets to boost your brand’s visibility, engagement, and conversions on the world’s most prominent social media platform.
LinkedIn Ads Excellence: Elevate your professional outreach by mastering targeted and impactful advertising campaigns on the world’s premier business networking site.
TikTok Ads Domination: Tap into the viral potential of TikTok advertising, mastering strategies to captivate the attention of the rapidly growing younger demographic.
Pinterest Ads Optimization: Dive into the visual allure of Pinterest, learning how to create visually stunning ads that not only stand out but also drive traffic to your brand.
Paid Ads with ChatGPT: Embrace the cutting-edge era of conversational marketing by integrating ChatGPT into your paid campaigns, creating personalized and engaging interactions with your audience.
Digital Marketing KPIs: Gain an in-depth understanding of essential Key Performance Indicators (KPIs) to effectively measure and optimize the success of your digital marketing initiatives.
Graphic Design for Ads with Canva: Demystify the art of graphic design with Canva, empowering you to craft visually appealing ads that leave a lasting impact, even if you don’t consider yourself a design expert.
This course caters to a diverse audience within the digital marketing niche, including:
– Marketing Professionals: Refine your skills and stay ahead in the ever-evolving landscape of digital advertising.
– Small Business Owners: Amplify your online presence and drive targeted traffic to your business with strategic marketing campaigns.
– Aspiring Digital Marketers: Kickstart your career with comprehensive insights into the latest trends and techniques in digital marketing.
Ready to elevate your digital marketing game and leave a lasting impact in the competitive online space? Enroll in my Digital Marketing Advertising course now. Join me on this exciting journey, and let’s empower you to thrive in the dynamic and fast-paced world of digital marketing
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Why Facebook Ads? -
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Overview of the Business Manager
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Verify domain (using Wordpress as an example)
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Create an advertising account
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Create & customize a Facebook Page
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Business Manager to Meta Business Suite
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Set up Ads Manager
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Facebook Ads account hierarchy
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Different campaign goals at a glance
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Campaign settings
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Conversion & Performance goal
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Dynamic creative
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Budget and schedule
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Target group definition (estimated results per day)
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Target audience – Location, Age, Gender
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Target audience – Interests, Behavior, Languages
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Select placements
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Ad setup
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Ad creative
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Destination-Link
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Languages & Tracking
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The carousel
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Create LinkedIn Ads Manager account
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Structure of the Ads Manager
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Campaign goals
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Start a first campaign
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Audience – where is your target audience?
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Audience - who is your target audience?
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Ad format
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Choose placement
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Budget & schedule
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Bidding
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The Ad level – Ad Creative
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Video view-Ads
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Lead generation-Ads
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Choose premade LinkedIn templates
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Matched audiences
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Conversion tracking
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LinkedIn Insight tag
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What is Splittesting and how does it work?
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Create TikTok Ads Manager account
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43
Structure of the Ads Manager
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Campaign goals
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Start a first campaign
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Choose placement
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Categorize advertising
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Set targeting 1/2
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Set targeting 2/2
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Budget and schedule
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Bid settings
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The Ad level – Ad Creative
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Video Editor
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Interactive Add-Ons
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Destination page
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Check & let’s go
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Create TikTok Ad Video with Canva
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Create Brand Awareness Ad
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Create Video Ad
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Lead generation create ad
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Create display with the "simple mode”
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TikTok Pixel
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How does Splittesting work?
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Create Custom Audience
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Create Lookalike Audience
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Video Templates
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Smart video
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What are Pinterest Ads?
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How to run Ads on Pinterest?
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70
Structure of the Ads Manager
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71
Campaign goals
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Start a first campaign
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Set targeting 1/2
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Set targeting 2/2
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75
Budget and Optimization
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The Ads Level – Ad Creative
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Create Pin Carousel Ad with Canva
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Create Video Ad with Canva
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Create Brand Awareness Ad
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Create Video Ad
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The fastway – How to use the "simple mode”
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What is Splittesting?
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Create an Audience
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Pinterest Conversion Tracking
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Creating the targets with ChatGPT (creating a persona)
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Problems and wishes based on the target group with ChatGPT
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The Ads Headline with ChatGPT
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The Ads Copy/ body text with ChatGPT
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The Call-To-Action in the Ads with ChatGPT
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Translations of texts and headlines - not as easy as it sounds
