Content strategies for busy entrepreneurs-content that sells
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The key to more sales and more success for your online business is successful marketing. And with the right content strategy, marketing becomes the easiest and most enjoyable task on your business growth list. You may be thinking: “I know that content is important but… How do I make my content better? Where do I start?”, We know what it’s like to not have a solid start with content and this is exactly why we created this course!
In this course, We share with you our vest strategies for content creation and content marketing. Everything that’s worked for us is now yours to master your content game!
After finishing this course you will:
– learn how to connect with your audience with a tiny podcast
– Learn the simplest way to create Lead Magnets & Products
– Learn how to plan 52 weeks of content in less than 1 hour
– Learn how to write high-converting sales funnels
This course is for you if:
– You are a busy entrepreneur looking to create content that connects and converts
– You want to create the right type of content that sells your products and services with ease and flow
– You want to use tried and tested strategies instead of wasting time and energy on “yet another theory”
We’re building a community of online business owners and online entrepreneurs who are looking to grow their businesses and live their dream life and we would love to have you join us! So, are you ready to create content that connects and converts? Click the enroll now button and we will see you on the other side.
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How to develop a content strategy that reads your client’s mindIf you run an online business, you can’t escape the term ‘sales funnel’ (sometimes called a buyer journey).
It refers to moving (or ‘funnelling’) someone from: ‘Cold’ (i.e not knowing your business exists). To ‘Warm’ (understanding you can solve their problem). To ‘Hot’ (considering working with you). To eventually becoming a client, all using content marketing.
But how do you know what content your potential client needs to see, hear or watch at each point, in order to build enough like, know and trust in you to buy?
In this session we’re going to talk about:
_The different parts of the sales funnel and how they link to what’s going on in your client’s heart and head
_What content works best for the top, middle and bottom of your funnel
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Sales psychology tips to make your content convert
In this session we’re going to talk about how to weave sales psychology and persuasion principles into your content strategy for more conversions.
Just so you've got them written down, here you go:
Sales psychology tips for your content
PASO formula - For any piece of copy you can use this formula: Problem, aggregation, solution, outcome. Remember, we start with the problem because people are more motivated by loss aversion than gaining a benefit.
Familiarity principle - Repetition is good. People trust something the more they see it, this is true for brands, people or words. Use the same words and phrases on pages across your site to create brand messaging and familiarity.
Overcoming objections - People are looking for a reason to say ‘no’ so preempt this and answer all their reservations in your copy. Protection mechanism
Talk about the small wins - People find it easier to emotionally engage with something less than 90 days in the future. So remember to talk about the smaller, more immediate wins, as well as the ultimate outcomes.
Eliminating fear of the known - Tell people what will happen after they click the button.
Future pacing - Help people visualise themselves in the future, after taking the action you want them to take
