Business & Product Strategy Creation | Crash Course
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Need to develop a strategy for your product, project or businness? Want to learn how to do it in the most efficient way?
Then this is the right course for you: Get your hands dirty and develop strategies by working in parallel to this course. The course assignments will guide you so that you will have a strategy for your business, product, team etc at the end of the course.
Please note: This course is NOT FOR YOU if you expect a LIST OF ALL STRATEGIC METHODS & TOOLS out there. There are tons of methods. The focus of this course is to show you how to develop strategies in your job without knowing all those methods. No one needs an MBA to develop strategies. Yes that is possible 😉
This Course is Perfect for you if you:
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Want to refresh your competence in both classical and modern strategic concepts.
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Want to learn how to develop strategies for your product, company, department, or team in practice.
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Are preparing for professions, positions, or new challenges with strategic responsibilities.
Course Target Audience:
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Career changers or newcomers to roles with a strategic focus.
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Those interested in strategic management.
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Team and department leaders, management consultants, project and product managers, product owners, entrepreneurs, and founders looking to refresh their competence in strategy development.
Course Topics (Practical Roadmap):
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Development of a strategic vision, mission, and values.
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Conducting strategic analyses.
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Deriving strategic options.
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Decision strategies for implementation.
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Variations of the roadmap in practice depending on predictability and starting points.
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Comparison of classical vs. agile strategy methods.
15 Methods Covered in the Course (Expanding Your Methodological Competence):
Vision, Mission, Market Definition, Market Size Estimation, Competitive Analysis, SWOT Analysis, CAGR Calculation, Business Model Canvas, Lean Canvas, Business Model & Business Case Derivation, Strategic Options Creation, Cost-Benefit Analysis (Potential / Implementation), Design Thinking, Lean Startup, Objectives & Key Results (OKR).
What Does the Course Include?
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160 minutes of video content, mixed between theory and examples
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>60 minutes of practice assignments you can use to reflect and develop your own strategy
What Can You Do After the Course?
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You will be confident with the most important terms and tools of business strategy development.
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You will be able to develop business strategies for your company, department, or team.
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You will improve your strategic thinking skills.
Included in the Course:
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Approximately 2.5 hours of videos.
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A course handout to facilitate learning and as a reference guide for your daily work.
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Course assignments that help you to create your own strategies.
Available Certificates upon Course Completition
To showcase your newly acquired knowledge upon completing the course, you have three options:
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You can download the Udemy certificate of completition for free (no learning success verification).
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You also have the option to request a more detailed Confirmation of Participation from Responsive Strategy for a small processing fee (no learning success verification).
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If you require proof of achievement, you can opt in to add a 1:1 session with Julia Lettinger at the end of the course for an additional fee. Upon successful completion of the live session, we will issue you a Certificate of Achievement from Responsive Strategy as a confirmation of your learning success.
Why Should You Buy the Course from Me?
I am Julia Lettinger, the founder of Responsive Strategy, a strategy and digital transformation consultancy in Berlin. Since 2017, along with my colleagues, I have been assisting companies in the strategy development process, especially in the agile and digital transformation space. I have also served as the head of strategy and product strategy in two media companies.
Furthermore, since 2019, I have been teaching Strategic Management at the Berlin School of Economics and Law as part of a teaching assignment and have been a lecturer on Udemy since 2018, with around 30,000 participants so far.
So, go ahead and get the course! I look forward to welcoming you in my videos.
Warm regards,
Julia
PS: If you are not satisfied, you can request a refund within 30 days. No questions asked!
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1What are you going to learn in this course?Video lesson
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2When and for what do you need a strategy?Video lesson
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3Your turn: Is there a current situation that might need a strategy?Text lesson
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4Classic vs modern business strategy (preditable vs unpredictable world)Video lesson
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5Handout and tips how to work with this courseText lesson
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9Goal setting in companies - the business strategy pyramidVideo lesson
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10Difference between vision and missionVideo lesson
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11Your turn: Set your high level goalsText lesson
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12Let's be honest: Do you even need a vision and mission?Video lesson
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13And how do you start now? - Best practiceVideo lesson
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14Your turn: How do you start in your case?Text lesson
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15Example: Develop a mission for a supermarketVideo lesson
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16Deep dive: Guide to develop a product/service visionVideo lesson
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17Example: Develop a vision for a supermarketVideo lesson
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18Goal setting in classic vs modern strategy approachesVideo lesson
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19Your turn: What approach do you pick in your case?Text lesson
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20Introduction to strategic analysisVideo lesson
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21Internal vs external strategic analysisVideo lesson
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22External market analysisVideo lesson
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23Example: External analysis of a video streaming serviceVideo lesson
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24Market size estimationVideo lesson
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25Example: Market sizing for an organic supermarket chainVideo lesson
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26Example: CAGR calculationVideo lesson
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27SWOT analysis - Derive external opportunities and threatsVideo lesson
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28Your turn: Use SWOT to summarize opportunities and threatsText lesson
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29Internal analysis and business model canvasVideo lesson
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30Business model canvas vs lean canvasVideo lesson
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31Example: Business model canvas of a video streaming serviceVideo lesson
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32Derive the business case from the business model canvasVideo lesson
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33SWOT analysis - Derive internal strengths and weaknessesVideo lesson
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34Your turn: Use SWOT to summarize strengths and weaknessesText lesson
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35Recap and introduction to strategic optionsVideo lesson
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36Derive strategic options from SWOT analysisVideo lesson
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37Let's get practical: Strategic analysis as your starting point (example)Video lesson
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38Develop matching strategies (example)Video lesson
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39Develop transformation strategies (example)Video lesson
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40Develop neutralisation strategies (example)Video lesson
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41Develop defeat strategies (example)Video lesson
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42Collect additional strategic optionsText lesson
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43Your turn: What strategic approach do you choose for your project?Text lesson
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44Derive high level strategic goals from your optionsVideo lesson
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45Introduction to strategic decision makingVideo lesson
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46The example of GoogleVideo lesson
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47Strategic evaluation criteriaVideo lesson
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48Your turn: What evaluation criteria do you choose?Text lesson
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49Example: Decision matrix (Potential vs Implementation)Video lesson
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50Develop your own decision matricesText lesson
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51Use OKR for implementationVideo lesson
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52Strategic action plan: Who does What and When?Text lesson
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53Your turn: Set concrete strategic goals and OKRsText lesson

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