“Personal Branding” refers to establishing and promoting what you stand for, who you are and who should work with you. Your personal brand is the unique combination of skills and experiences that make you unique, in demand and the ideal choice for your ideal client or customer. Effective personal branding will differentiate you from other professionals in your field.
Entrepreneurs with a powerful personal brand are paid significantly more.
When it comes to building a personal brand, some people think the process is too time consuming, or not that important. Yes – you will have to devote time and energy into branding yourself effectively. Do you want to be known as the leader in your field, or the person who posts cat videos?
But the idea that building a personal brand is unimportant is just not true, and here’s why: People Google You All the Time!
So whether you want a personal brand or not, you have one. The question is: “Is the Personal Brand you have, the one you want?“
If you have not paid any attention to your branding, then it likely is NOT.
In this course, Scott Paton and Ricky Shetty share how they developed their personal brands as they travel around the world.
You’ll discover:
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How to build your brand
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What your Niche is
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How to market your brand
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Connect with your Tribe
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The power of email marketing to build your brand
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Why Social Media is so powerful
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Real Life Case Studies
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And much more…
There has never been a better time to use your personal brand to grow your business.
Enrol today! You’ll be happier and wealthier!
BUILDING YOUR BRAND
MARKETING YOUR BRAND
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4Creating Your Mission, Vision, Values
Recommended book: "Start With Why" by Simon Sinek.
Ricky and Scott share the importance of having a clear mission, vision and understanding of your values. -
5Figuring our what your Niche is and who your Avatar Is
Breaking the massive categories into smaller, more manageable groups that you can target easier, is called finding your Niche. So for example, if your business is weight loss, then you may focus on men who are 40 years old and older, overweight and an executive. This would be your Niche.
CASE STUDIES
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6Email Marketing
Should you email daily, weekly and monthly? The answer will surprise you.
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7Social Media and Connecting With Your Tribe
Discover how to use Social Media to grow your following. Learn about a social media star who gets 700,000 views within 9 hours of posting, and how you can do the same.
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8Blogging, Podcasting and YouTube
Scott and Ricky teach how they use blogging, podcasting and video to reinforce their brand and increase the exposure of their brand. being consistency is crucial to successful brand creation.
Conclusions
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9RickyShetty.com
How do you start branding yourself? Ricky shares how he uses his name in his domain name.
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10DaddyBlogger.com
Ricky shares how he started his DaddyBlogger brand.
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11DigitalNomadMastery.com
Ricky and Scott talk about their Digital Nomad Mastery brand and how they developed it over the past few years.
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12Scott Paton