Beginner's Guide to Effective Facebook Ads & Instagram Ads
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Begin Your Journey to Facebook, Instagram, WhatsApp, and Messenger Ads Success: A Beginner’s Guide to Unlocking the Power of Meta Advertising.
This course is a treasure trove, updated with the latest innovations like ChatGPT, ChatGPT Plus, Conversion API, and more, designed to keep you ahead in the competitive ads landscape. From Customer Journey strategies to Creative+ and Dynamic Creative Optimization, we cover everything to ensure your campaigns stand out and deliver.
Master the art of Meta Ads consultancy and embark on a rewarding career online, or catapult your local or e-commerce business to new heights.
Navigate the post-iOS 14.5+ world with ease, learning to set up the Conversion API on WordPress swiftly and understanding the complete customer journey. Our course is packed with 90+ interactive quizzes and newly crafted assignments, turning the complex world of ads into an engaging learning experience.
But don’t just take our word for it. Hear from our satisfied learners:
Muhammad says, “I love this course. All points related to Facebook Ads were explained in-depth by Tom. You will feel pretty confident about launching Facebook Ads after finishing this course. Highly Recommended!”
Fumiyuki Suzuki found value, noting, “I’ve taken a few different courses regarding FB ads but this one is by far the best. What makes it even better is that the instructor is very quick and responsive when you ask questions.”
August appreciates the structure: “This program is well-organized and easy to follow. I am able to keep up with the pace. Thanks!”
Join the ranks of successful digital marketers with our comprehensive, up-to-date course.
Your journey to mastering Facebook and Instagram ads starts here. Enroll today and step into a world of opportunity.
Dear Students,
Welcome back! It’s Ing. Tomas Moravek here, your Internet Efficiency Award-Winning Digital Strategist and Marketer, excited to introduce my latest and most powerful course yet: Meta Ads Marketing Mastery. This exclusive Udemy course is your gateway to mastering the new Meta Ads experience, ensuring you’re equipped with the latest and most effective techniques in the industry.
I’m thrilled to share this material with you, the culmination of months of meticulous research and dedication.
It’s designed to empower you with the digital marketing skills crucial in our increasingly digital world. The shift to digital is happening now, and timing is everything. By joining this course today, you’re setting yourself up for immense success in the future.
In this easy-to-understand and swiftly actionable course, I’ll guide you through the fundamentals of modern marketing.
You’ll gain comprehensive insights into how to effectively market on Facebook and Instagram, making it ideal for boosting ecommerce ventures, expanding brand awareness, driving traffic, and enhancing conversion rates.
This course will equip you with the knowledge to market your own business or step into the world of digital marketing as a junior Meta Ads consultant. Whether you’re planning to work independently, with a company, or within a marketing agency, you’ll find invaluable strategies and insights here.
Facebook and Instagram are not just platforms but powerful tools for business growth, offering immense profitability when leveraged correctly. In this course, I’ll take you through the myriad types of Meta ads, providing clarity on when and how to utilize each for maximum impact.
By the end of our journey together, you’ll have unlocked the true secret of a marketing professional: efficiency.
You’ll know how to optimize every aspect of your campaigns — from budget to content, from targeting to timing — ensuring your marketing efforts yield unparalleled success. Join me in transforming your approach to digital marketing and open the door to a world of opportunities!
Embark on this adventure towards marketing excellence. Enroll now and let’s start optimizing for success together.
What Will You Learn…?
As you embark on this course, you will dive deep into the world of Facebook and Instagram Ads, unlocking a treasure trove of digital marketing skills that will elevate your ecommerce site and serve as lifelong assets.
Discover the art of automating your marketing with Facebook Catalogue Ads, transforming your approach to sales.
Imagine having a diligent sales rep working tirelessly around the clock — that’s the power of Catalogue Ads at your fingertips. Set them up once, and watch as they continuously propel your profits skyward.
I will guide you through detailed step-by-step walkthroughs to unlock the full potential of Dynamic Ads.
Learn how to intelligently target and retarget customers who are actively seeking what you offer. Dynamic Ads are a game-changer for your ecommerce store, drawing in customers who have shown interest in your products on social media or your website.
Upon enrollment, you will also master Facebook Traffic Ads, a key strategy to funnel a constant stream of high-quality traffic from social media to your website. This tool is invaluable for ecommerce ventures, helping you zero in on customers primed for your offerings.
Expand your customer base exponentially with the savvy use of Facebook Reach Ads, Custom Audiences, and Lookalike Audiences.
I’ll show you how to refine your targeting to save money while dramatically increasing your reach and results. With these strategies, you’ll achieve outstanding outcomes at a fraction of the cost.
Delve into the creation of high-converting Facebook Conversion Ads.
I understand the common challenges and disappointments associated with Conversion Ads. I will teach you how to optimize these ads, turning them from a cost concern into a powerhouse of profitability.
You’ll become adept at crafting compelling Facebook content that captures immediate attention.
Understand the nuances of the customer journey and learn how to combine visuals and text to make viewers stop, click, and convert.
Most crucially, I’ll demystify the process of setting up Facebook Pixel Events for iOS 14+ Apple Restrictions. Proper implementation of this step can significantly broaden your marketing horizons and amplify your reach. This knowledge alone can unlock new levels of marketing efficacy for you.
Achieve Total Marketing success using Facebook, Instagram, Messenger, WhatsApp and the web.
I’ve meticulously crafted and optimized all the course modules for super-fast learning. Dive in now, and you could emerge as a Meta Ads pro in just weeks, armed with all the knowledge needed to qualify for a Junior Meta Ads Consultant position. All I ask is for your dedication and an honest effort.
My course is designed to be a lifelong investment in your financial future. Upon completion, you will have taken a significant step towards securing a prosperous income. With the skills you acquire, you’ll have the power to sell any product or service using just Facebook, a computer, and an internet connection.
So, what’s inside when you sign up?
Enroll today to become my latest student, and you’ll gain immediate access to:
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My Ultimate Pro Guide: A comprehensive resource on using Facebook & Instagram for marketing success.
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Facebook Business Objectives: Learn how to effectively promote your local business and attract more customers swiftly.
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Complete Walkthrough Guide to Facebook Pixel Events: Unlock a world of customers by mastering Meta Pixel.
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Meta Ads Essentials for the New Experience: Stay updated with the latest and most effective Meta Ads strategies.
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Facebook Engagement Ads Walkthrough: Boost likes, clicks, and shares to engage your audience like never before.
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Facebook Traffic Ads How-To: Draw in a continuous stream of high-quality traffic from Facebook to your ecommerce site.
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Facebook Conversion Ads How-To: Learn to convert more efficiently and effectively, optimizing every aspect of your campaigns.
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Facebook Messages Ads How-To: Harness the power of virtual assistance available 24/7, 365 days a year.
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Facebook Reach Ads How-To: Effortlessly expand your customer base and reach.
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Facebook Catalogue Ads: Automate your product showcase, promoting your ecommerce site around the clock.
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Facebook Video View Ads How-To: Leverage the world’s most popular content medium to boost your discoverability.
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Setting up Your Meta Ads Agency: Step-by-step guidance on establishing your very own Meta Ads Agency.
Embark on this journey to marketing mastery with me.
Your path to success is illuminated with every lesson in this course. Enroll now, and let’s start this transformational journey together.
That’s Not All.
When You Enroll, You Also Gain Access to These Valuable Lectures, Designed to Amplify Your Online Marketing Skills:
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Efficient Reporting Setup: Learn the ins and outs of setting up sophisticated reporting systems that make tracking progress and making informed decisions a breeze.
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Creating a Facebook Shop & Utilizing Commerce Manager: Dive into the world of ecommerce with a step-by-step guide on setting up your Facebook Shop and mastering Commerce Manager.
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Mastering the Latest Trends: Stay ahead of the curve with in-depth lessons on Campaign Budget Optimization, Dynamic Creative Optimization, Dynamic Experience, Facebook Shop, A/B Testing, Bidding, ROAS & ROI, and more.
Become a Meta Ads Pro – Today!
This course is unparalleled in its approach to teaching Meta Ads. I’ve distilled the essence of critical knowledge into an easy-to-understand format, allowing even those completely new to Meta Ads to transition from novices to pros in just weeks. It stands alone on Udemy as a comprehensive guide through the New Meta Ads experience from start to finish.
I set out with a mission to help students quickly and effectively upskill when I created this course.
I’m proud to say that the structure and content have been specifically designed to teach rapid mastery of Meta Ads, and I believe this course far surpasses that ambitious goal. Now, I am thrilled to offer you this distilled wisdom, especially at a time when possessing digital marketing skills is more crucial than ever.
Take the First Step to Securing a Solid Income Stream for Life.
I invite you to seize this opportunity to absorb the knowledge I’ve compiled at this limited-time price. If you’re aiming to become a successful online marketer and eliminate financial uncertainties, this course is your key. With it, you’ll acquire essential online marketing skills that are increasingly in demand.
Imagine a future where you’re not worried about income, where you upgrade your lifestyle, and truly enjoy the quality of life you desire. Envision working smarter, not harder, and achieving more while enjoying every step of the journey.
Enroll now and let’s start turning those visions into reality.
Together, we’ll embark on a path to success, security, and satisfaction in the digital marketing world.
You Will Learn Fast & Fun With Our 3-Part Fast Learn Meta Ads Course Structure
Embrace the opportunity to join over 1,000,000+ satisfied learners by enrolling today! Enjoy the most straightforward and enjoyable path from Beginner to Expert with our unique course structure:
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Animations with Interactive Quizzes: Dive into learning with fun at the helm! Our course is peppered with engaging animated explainers and interactive quizzes that make absorbing information both enjoyable and effective. Prepare to learn quickly and remember more of what you learn!
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Practical Screen Recordings with Step-by-Step Explanations: Gain real-world insights with practical screen recordings showing you the ‘how-tos’ in real-time. Then, solidify your knowledge by applying what you’ve learned immediately. Arm yourself with our proven success blueprints for every key topic covered, alongside easy-to-modify professional content templates, detailed to-do lists, and comprehensive guides.
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Careers & Freelancing Kickstart Guide: Propel your career forward or jumpstart a thriving freelance journey using your newly acquired skill set. We provide you with professional cheatsheets, templates, and guides to ease your path into the digital marketing world, whether you’re seeking your first job or setting up a successful freelance business.
I Know It’s Not Just About The Money.
It’s about the security, opportunities, and peace of mind that come with having in-demand skills that ensure you’re always employable.
It’s about the tranquility of generating clients and leads with just an internet connection and your laptop. What I teach you will empower you to work from anywhere, anytime. This is the essence of true independence, and it’s the gift I aim to pass on to you.
Marketing is not just a job; it’s an art form. In my exclusive and original course content, accessible nowhere else, I’ll share insider secrets known only to industry pros.
Take the first step towards a secure and prosperous future. Enroll now at a super-low limited-time price to become my latest student and begin your journey to success.
I eagerly anticipate welcoming you aboard and wish you every success in your future endeavors.
Ing. Tomas Moravek & Team
Internet Efficiency Awarded Meta Ads Expert
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1Welcome to Facebook Ads Professional MASTERYVideo lesson
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2Please, Read & Download the Complete CurriculumText lesson
Embark on the Ultimate Journey to Digital Advertising Mastery
Dear Future Digital Advertising Maestros,
Welcome to a transformative experience! This course isn't just comprehensive; it's a meticulously crafted odyssey into the heart of Meta advertising. Here, you're not just learning - you're evolving into a consummate digital advertising expert.
A Symphony of Interactive Learning: Delve into a world where screen recordings, animations, quizzes and assignments aren't just tools; they're your interactive companions on a journey to mastery. Each step is designed to make you not just proficient, but exceptional, in every digital advertising discipline.
Your Path to Becoming a Client's Dream: Imagine being the the strategist driving traffic through a blend paid brilliance. This course is your blueprint to such mastery.
Unveiling the Curriculum Tapestry:
Let’s unveil how each chapter of this course weaves you into a complete package for your clients, turning your dedication into limitless potential.
Section 1: Introduction into Facebook Ads & Instagram Ads
Section 2: Facebook Ads & Instagram Ads Copywriting
Section 3: ChatGPT & Gemini AI for Social Media Marketing & Advertising
Section 4: Meta Ads Objectives, Customer Journey, Ad Formats & AI Meta Targeting
Section 5: Business Page & Business Suite
Section 6: Meta Business Manager, Pixel & Conversion API, Ads Manager & Campaign Structure
Section 7: Meta Reach Ads & Local Ads
Section 8: Instagram Ads & Posts Templates
Section 9: Meta Traffic Ads
Section 10: Meta Engagement Ads
Section 11: Meta Lead Generation Ads
Section 12: Meta Conversion Ads (E-Commerce)
Section 13: Meta Experiments, Bidding Strategies & CBO
Section 14: Meta Catalog Sales
Section 15: Meta Ads Special Categories (Real Estate)
Section 16: Meta Ads Reporting
Section 17: Meta Creative Hub & Insights
Section 18: Stories & Square Videos (Adobe Premier Pro)
Section 19: Using AI for Logo & Ad Creatives
Section 20: Chatbot Marketing (Extra Learning)
Section 21: Careers, Successful Mindset, Higher Salary, LinkedIn Profile, Facebook Ads Agency
Section 22: Summary & CongratulationsA Gateway to Unparalleled Success: This course is your beacon to becoming the ULTIMATE META ADVERTISING EXPERT. Start today, immerse yourself in the learning, and embrace the greatness awaiting you.
Our Best Wishes on Your Voyage to Success:
From TOM & THE ENTIRE TEAM
We’re with you at every step, cheering you on towards your dreams of digital advertising triumph!
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3Facebook Ads EssentialsVideo lesson
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4QUIZ Introduction - Facebook Ads & Instagram Ads EssentialsVideo lesson
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5QUIZ - Facebook Ads & Instagram Ads EssentialsQuiz
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6Resources for You & Udemy Student's Experience & Facebook GroupVideo lesson
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7Facebook Ads Copywriting IntroductionVideo lesson
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8Copywriting for Social MediaVideo lesson
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9QUIZ - Copywriting for Social MediaQuiz
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10Facebook Ads CopywritingVideo lesson
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11Facebook Ads Copywriting for EcommerceVideo lesson
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12QUIZ - Top E-commerce techniques for Facebook and Instagram (6 Questions)Quiz
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13Facebook Ads Copywriting Introduction - EssentialsVideo lesson
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14QUIZ - Basics for Instagram and Facebook Ads (6 Questions)Quiz
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15Facebook Ads Copywriting Introduction - Max Engagement on Social MediaVideo lesson
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16QUIZ - Facebook and Instagram Posts for Max EngagementQuiz
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17Facebook Ads Copywriting Introduction - Sample PostVideo lesson
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18Copywriting Facebook Ads - Quiz IntroductionVideo lesson
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19QUIZ - Facebook Ads & Instagram Ads CopywritingQuiz
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20Please, Write your Facebook Ad CopyVideo lesson
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21Write your Facebook Ad Copy!Text lesson
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22Write your Facebook Ad Copy 2!Text lesson
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23Using ChatGPT for Facebook Marketing & Meta AdvertisingVideo lesson
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24Using ChatGPT for Instagram Marketing & Meta AdvertisingVideo lesson
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25Complete Introduction into ChatGPT & Gemini + 90 Reels CreationVideo lesson
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26Using ChatGPT for Creating Fantastic Social Media CalendarVideo lesson
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27Post Ideas with AI - IntroductionVideo lesson
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28How to Generate Fantastic Ideas for Facebook Posts in One MinuteVideo lesson
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29How to use Google Gemini AI to Get Even 3x More Ideas in One MinuteVideo lesson
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30How to Create Fantastic Carousel Content for Facebook & Instagram - IntroductionVideo lesson
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31How to Create Fantastic Carousel Content for Facebook & Instagram in One MinuteVideo lesson
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32How to Discover, Plan & Write Instagram & Facebook Reels Scripts EfficientlyVideo lesson
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33How to Create Video with InVideoVideo lesson
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34Meta Ads Objectives & Customer Journey - ExplanationsVideo lesson
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35Meta Ads Objectives & Customer Journey - More Explanations & MotivationVideo lesson
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36Meta Ads ObjectivesVideo lesson
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37Meta Ads Objectives - Quiz IntroductionVideo lesson
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38QUIZ - Choose the Right ObjectiveQuiz
Before you create an ad, first consider what your business goals are. It's important to know what you want to achieve in order to choose the right objective. Your advertising objective is what you want people to do when they see your ads. For example, if you want to show your website to people interested in your business, you can create ads that encourage people to visit your website. Below are the three broader categories, or goals, that your objectives may fall under.
Awareness: Objectives that generate interest in your product or service. Increasing brand awareness is about telling people what makes your business valuable.
Consideration: Objectives that get people to think about your business and seek more information.
Conversions: Objectives that encourage people interested in your business to buy or use your product or service.
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39Please, Study the Objectives from Media Buying GuideVideo lesson
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40Ad Formats Guide - Face2Face ExplanationsVideo lesson
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41Ad Formats GuideVideo lesson
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42Ad Formats Guide - Modern Formats Like ReelsVideo lesson
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43Advantage+ Audience - The Most Powerful Meta AI TargetingVideo lesson
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44Campaign Buying TypesVideo lesson
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45Facebook Business Page - IntroductionVideo lesson
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46Facebook Business PageVideo lesson
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47QUIZ - Facebook Business PageQuiz
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48Meta Business SuiteVideo lesson
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49QUIZ - Meta (Facebook) Business Suite (12 Questions)Quiz
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50Please, Kindly, Study How ads appear across Meta technologiesVideo lesson
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51Introduction into Meta Business ManagerVideo lesson
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52Meta Business Suite & Meta Business Manager - How to Navigate EasilyVideo lesson
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53Meta Business ManagerVideo lesson
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54QUIZ - Facebook Business ManagerQuiz
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55Please, Kindly, Study Campaign budgets and schedulesVideo lesson
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56Introduction into Facebook Pixel EventsVideo lesson
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57The Most Pleasant Way to Active Full Conversion API Server-Server on WordPressVideo lesson
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58Meta Pixel & Conversion API - Testing the EventsVideo lesson
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59Advanced Settings & Event Tool for Google ChromeVideo lesson
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60Meta Pixel Events (In-Depth) & Custom ConversionsVideo lesson
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61Meta Pixel - Quiz IntroductionVideo lesson
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62QUIZ - Meta Pixel & Conversion API DeploymentQuiz
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63Please, Study Facebook Pixel & SDK & Off-Line Conversions - Data SourcesVideo lesson
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64QUIZ - Facebook Pixel & SDK & Off-Line ConversionsQuiz
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65Meta Ads Manager & Campaign StructureVideo lesson
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66Facebook Business SupportVideo lesson
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67QUIZ - Facebook Business SupportQuiz
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68Introduction into Facebook Ads LibraryVideo lesson
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69Facebook Ads Library & ChatGPTVideo lesson
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70QUIZ - Facebook Ads LibraryQuiz
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71Facebook Marketing SummaryVideo lesson
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72QUIZ - Facebook Marketing & Facebook Ads SummaryQuiz
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73Instagram AdsVideo lesson
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74Instagram MarketingVideo lesson
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75QUIZ - Instagram MarketingQuiz
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76Influencer MarketingVideo lesson
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77QUIZ - Influencer MarketingQuiz
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78Write your Influencer Outreach!Text lesson
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79Outreach for Social Shares!Text lesson

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