ASO from the Ground Up | Methods to Grow Your Game
- Description
- Curriculum
- FAQ
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From Yodo1, the publishers of hit games like Rodeo Stampede and Transformers: Earth Wars, comes ASO from the Ground Up.
Yodo1’s growth team are the experts on ASO for mobile, and now that expertise is available to you.
Building a great game is only one step along the road to success. Once your game is live, how do you get more players on your game listing page? How do you get them to download the game? Strong App Store Optimization can give your game a huge advantage in the rankings, at no cost. This course will teach you everything you need to ranker higher and get more downloads. With over a billion players worldwide, Yodo1 has mastered ASO to a high form, and we’re excited to share everything we know with you!
This course covers the essentials of on-site ASO, as well as the more advanced topics, like getting featured in the App Store, localizing your game, and things you can do beyond your game listing page. The ultimate goal of this course is to give you all the tools you need to succeed with your mobile games.
If you’re serious about getting more downloads and increasing your game’s revenue, sign up now!
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1
IntroductionGet a big picture view of what we’ll cover in this course, from the essentials to the main job of optimizing your listing page, to more Advanced ASO activities.
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Three Pillars of a Strong Game
Games succeed for a reason. At Yodo1, we have published huge games with millions of players. But what are the main pillars of that success? In this lesson, we will take a look at the big picture.
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Defining ASO
Yeah, but what is ASO? Let’s quickly go over the key definitions and ideas that we will be discussing throughout the course.
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Why does ASO matter?
Now that we understand the basics of ASO, it’s important to gain an understanding of why it is such an essential part of any game’s strategy for success.
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Three Principles of ASO
Before we dive into the deep end and start exploring key methods of this course, let’s do an overview of the main principles that make for strong ASO.
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Title and Subtitle
Is it worth spending a whole lesson talking about something as simple as a title and subtitle? YES! It’s one of those high-impact things you can do to attract more players to your game’s page.
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Game Icon
What’s the difference between copying and modeling? Which icon will attract the most players and conversions? In this lesson, we will explore these questions, and more.
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Game Description
One of the keys to improving conversions is what players see when they land on your game’s page. This is also essential for listing higher in the charts. Following a few key principles will put your game ahead of the completion.
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Creatives
This lesson explores the importance of the images and videos you use to attract and convert visitors. The better your creatives, the more likely potential players are to download your game.
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10
Reviews
Reviews aren’t just a way to rise in the charts. They can also be used to improve other elements of your game listing. In this lesson, we will explore how to use make sure you’re getting the most out of your game’s reviews.
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Overview of Localization
In this lesson, get a big-picture overview of how the biggest publishers use localization to extend their playerbase and increase downloads.
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13
Keys to Localization
Should you translate your entire game listing? Which languages should you translate it into? What about holidays and specific cultural elements? This lesson explores these questions and more.
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14
Off-site ASO
Off-site ASO is everything you can do outside of the App Store itself to get more eyeballs on your game, and more people playing it.
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How to Get a Feature
The holy grail of ASO: Getting featured. It’s not as easy as it used to be, but with the right approach, it is very doable. This lesson explores a step-by-step method for getting your game featured in the App Store and Google Play Store.
