App Marketing: Mobile App Marketing & Growth Hacking

Comprehensive App Marketing including Influencer Marketing, App Store Optimization ASO, Advertising, Word of Mouth
Instructor:
Dekker Fraser, MBA
450 students enrolled
English [Auto]
App Marketing
ASO
Mobile App Marketing
App Store Optimization
Mobile App
Mobile Game Marketing
Mobile Marketing

This is the definitive course on app marketing to help with your go-to-market app launch. Please note that this is NOT just a course on app store optimization (ASO). This is a more comprehensive course on marketing your app in the market for maximum impact.

I led the mobile app marketing for a Google venture-backed startup (Series E) in Silicon Valley. In just four months, I increased downloads by 71% and mobile app revenue by 89%.

I was also the Vice President of Marketing for a Google accelerator startup and a global marketing manager for Sony PlayStation. In addition, I was the marketing lead for a top-selling app on apps-dot-com. I taught college-level digital marketing and received my master’s in business administration from the #1 ranked school for marketing in the USA.

Below are a few of the app marketing lessons in this course. I expect the content to evolve as I get questions and feedback.

  • How to get tons of people installing your app and actually paying you!

  • Silicon Valley app marketing growth hacks for fast growth

  • Launch strategies for your app

  • App store optimization (ASO)

  • Cost-effective advertising for acquiring app users and paying customers

  • Influencer marketing for apps

  • Word of mouth app marketing

  • Social media advertising

  • App marketing case studies

Let’s get marketing!

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!

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Course available for 2 days
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Includes

2 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion

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