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4.71 out of 5
4.71
21 reviews on Udemy

Advanced B2B Marketing & B2B Lead Generation 2022 | MBA

B2B Product Marketing Marketing Plan & Business Development Course for High Performance Marketing | MBA Instructor
Instructor:
Dekker Fraser, MBA
2,171 students enrolled
English [Auto]
B2B Marketing
B2B Lead Generation
Business Development
Account Based Marketing

Learn how to…

  • Put together a comprehensive B2B campaign to acquire new customers through lead generation

  • Acquire customers using account based marketing & outbound demand + lead generation techniques

  • Fix common B2B sales lead pipeline issues

  • Develop a comprehensive execution calendar for B2B marketing assets

  • Understand what to focus on based on your size and stage

  • Tactical aspects of Account Based Marketing (ABM), including step-by-step account targeting using LinkedIn Sales Navigator business development tactics

  • Outbound Facebook & LinkedIn advertising

  • Cold email with real examples

  • Automated cold emails and LinkedIn outreach for business development & B2B sales

  • B2B marketing & B2B lead generation hacks such as paying people for meetings

  • Diagnosing lead generation & pipeline issues with tactical and strategic fixes

  • How to develop a B2B marketing homepage using a specific copywriting formula

  • B2B market research: how to get prospects to agree to interviews and how to get survey results step-by-step

  • Detailed competitive analysis with tactical details

  • B2B branding considerations for large-scale growth

  • Writing case studies, step-by-step

  • Marketing to each stage of the funnel

  • Strategic considerations & copywriting with value propositions

Key marketing & business development course topics:

  • 2022 approaches to B2B marketing & B2B lead generation

  • Putting together a modern B2B (business-to-business) marketing plan & marketing strategy

  • B2B product marketing & product management for product marketing managers

  • Business development for startups & enterprise

  • Performance marketing, demand generation, outbound marketing & account based marketing

  • Cold email tactics and automation

  • MBA level product marketing from a veteran product marketing manager

Your marketing instructor:

Dekker was a global marketing manager for Sony, a VP of marketing for a Google accelerator startup, and a product marketing manager for a Google-backed B2B business in San Francisco. He holds an MBA from the #1-ranked business school for marketing, Philip Kotler’s Kellogg School of Management at Northwestern University. He’s the author of the books Become a Product Marketing Manager and Product Launch: How to Go to Market.

Who is this product marketing course for?

  • Product marketing manager

  • Demand generation manager

  • Business development manager

  • Entrepreneur

  • Marketing manager

  • Marketing agency

  • Marketing consultant

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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21 Ratings

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30-Day Money-Back Guarantee

Includes

4 hours on-demand video
2 articles
Full lifetime access
Access on mobile and TV
Certificate of Completion

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