Account Based Marketing: B2B Marketing, Lead Generation

Attention B2B Marketers, Salespeople & Entrepreneurs!

Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don’t really know where to start? I’m going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.

Learn how to:

• Generate pipeline revenue and qualified leads quickly

• Execute an ABM advertising campaign in LinkedIn

• Generate millions of dollars in pipeline revenue (theoretically, no promises!)

• Develop an account-based marketing strategy for content and email nurturing

• Replicate the success of high-impact ABM direct mail campaigns

• How to do account-based targeting and advertising through Twitter, Google, and Facebook

• Build a targeted list used using various methods

• Track performance using the latest ABM-style marketing funnels

• Identify and leverage people who influence your target accounts

• Integrate cold email and other tactics into your ABM campaigns

This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.

This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.

I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.