Account Based Marketing: B2B Marketing, Lead Generation
- Description
- Curriculum
- FAQ
- Reviews
Attention B2B Marketers, Salespeople & Entrepreneurs!
Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don’t really know where to start? I’m going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.
Learn how to:
-
Generate pipeline revenue and qualified leads quickly
-
Execute an ABM advertising campaign in LinkedIn
-
Generate millions of dollars in pipeline revenue (theoretically, no promises!)
-
Develop an account-based marketing strategy for content and email nurturing
-
Replicate the success of high-impact ABM direct mail campaigns
-
How to do account-based targeting and advertising through Twitter, Google, and Facebook
-
Build a targeted list used using various methods
-
Track performance using the latest ABM-style marketing funnels
-
Identify and leverage people who influence your target accounts
-
Integrate cold email and other tactics into your ABM campaigns
This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.
This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.
I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.
-
10Linkedin advertising mistakesVideo lesson
-
11LinkedIn company/account targetingVideo lesson
-
12ABM campaign to target accountsVideo lesson
-
13Setting up the ABM campaignVideo lesson
-
14Setting up the ABM adVideo lesson
-
15Finishing a conversation adVideo lesson
-
16Conversation AdsQuiz
-
17Measuring ad performanceVideo lesson
-
18Persona level targetingVideo lesson
-
19IntegrationsVideo lesson
-
203 things worth testingVideo lesson
-
35Influencer marketing for B2B ABMVideo lesson
-
36Sales NavigatorVideo lesson
-
37Sales Navigator Walk-Through (Updated Interface)Video lesson
-
38Facebook ad setupVideo lesson
-
39Facebook lead gen adVideo lesson
-
40Twitter adsVideo lesson
-
41Account targeting with Google adsVideo lesson
-
42Content syndication & display adsVideo lesson
External Links May Contain Affiliate Links read more