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109 reviews

Account Based Marketing: B2B Marketing, Lead Generation

Get Qualified B2B Leads Quickly! Step-by-Step ABM Strategy with Real Examples | Sales Funnels, Business Development
5,613 Students enrolled
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Attention B2B Marketers, Salespeople & Entrepreneurs!

Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don’t really know where to start? I’m going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.

Learn how to:

  • Generate pipeline revenue and qualified leads quickly

  • Execute an ABM advertising campaign in LinkedIn

  • Generate millions of dollars in pipeline revenue (theoretically, no promises!)

  • Develop an account-based marketing strategy for content and email nurturing

  • Replicate the success of high-impact ABM direct mail campaigns

  • How to do account-based targeting and advertising through Twitter, Google, and Facebook

  • Build a targeted list used using various methods

  • Track performance using the latest ABM-style marketing funnels

  • Identify and leverage people who influence your target accounts

  • Integrate cold email and other tactics into your ABM campaigns

This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.

This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.

I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.

How long do I have access to the course materials?
You can view and review the lecture materials indefinitely, like an on-demand channel.
Can I take my courses with me wherever I go?
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Course available for 2 days
Course details
Video 5 hours
Certificate of Completion
Full lifetime access
Access on mobile and TV

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