2021 Elite Course In Google Ads - Profit for Success Online
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**Newly launched Google Ads course 2021! My big promise to you is that once you have completed to course, you will be a master in Google Ads (adwords) and be able to set up new campaigns, restructure accounts, do keyword research, increase revenues and profit, understand KPIs, set up conversion tracking, use smart shopping and leverage automation to really take your business to the next level! If not, I’ll refund you the course fee!
Recent Five Start Review – Jodi Hay
“Instructor is very thorough & provides explanations of everything to be covered. Also provides video plus written materials. I’m very excited to be doing this course.”
Remember you get lifetime access and a 30 day, 100% money back guarantee!
Who am I?
I’m a Paid Search advertising specialist and expert providing personal and data driven management of paid advertising on Google, Amazon & Bing. For the last 6+ years, I’ve worked with Fortune 500 companies as well as businesses with 1000+ people in advertising agencies in various verticals from retail to software, finance, cosmetics, ed-tech, SaaS, luxury fashion and more! Ive also supported some of the most dedicated organisations in the charity sector to help drive forward their causes. My course provides all the learnings I have gathered from working in the digital advertising sector in paid search over the years to drive growth for my clients.
In the course, I will also show you my own client accounts and how I optimise them to drive revenues and profit for them at global scales, so you can also learn how to make money online with paid ads.
If you have any of the below problems, then this course will help you solve them!
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Driving traffic to my site but no conversions.
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Spending too much and not making a profit.
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Competitors winning the ad space and Im losing out.
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My account is a mess and I cant scale to the next level.
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Conversion tracking isn’t working properly, so Im playing blind.
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People aren’t pressing my ads enough – difficult to write persuasive ad copy.
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Google ads (adwords) feels so overwhelming, don’t know where to start!
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Google are telling me to do something that doesn’t seem like it’s in my interest, Im wasting money.
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My campaigns are targeted correctly, getting unqualified leads.
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People buying very low order value goods, campaigns unprofitable.
Course Outline
Join me on a journey of discovery to take your business or expertise in Google Ads (Adwords) and PPC to the next level and win online! In the course, you’ll deep dive into the world of Google advertising and PPC, covering all the latest developments in Google advertising from foundational theory to advanced learning.
You’ll get loads of supplementary materials in writing as well as video teaching to support your learning, and I’ll also show you videos of how myself and other pros build out campaigns and implement performance optimisations on our own accounts to drive growth online!
People are online every day searching for what they need in life, and Google gives you an opportunity to capture that demand with your ads, so you can market your products or services, so your competitors don’t!
WHATS INCLUDED
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16 hours on-demand video
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9 articles
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20 downloadable resources
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Succinct and up to date – a lot has changed in last 5 years!
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15 core modules and over 100 lectures
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25,000 words of supportive text & diagrams – read and watch videos to support learning.
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PowerPoint resources to download & print
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Further support via email or Facebook
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Take-home tools to manage your business of client accounts
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Full lifetime access
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Access on mobile and TV
You don’t need any experience to take my course, alternatively if you’re already well versed in Google ads (Adwords) then you can skip to the advanced sections where I cover the world of scripts, automations and smart campaigns.
Remember you get lifetime access and a 30 day, 100% money back guarantee!
During the course, you’ll learn:
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About the foundations in Paid Search – What does that mean?
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How to use Google Management tools – the ones NO ONE tells you about (hint -> Google Editor!).
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How to build excellent campaigns, locally and for global expansions.
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What keywords are and how to use them & what match types mean.
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How to write ads like the pros to make sure people click them and they convert through A/B testing.
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How to understand the Google keyword auction, keyword bidding and bidding strategies.
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About the world of Google Shopping Ads and Smart Shopping!
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How to leverage ads on Bing, with no extra work!
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How to monitor performance such as traffic, revenues, return-on-ad-spend and more!
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How to analyse your performance to drive profitability!
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How to use audiences to drive growth and profitability in your campaigns.
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How to implement conversion tracking and remarketing.
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About the world of attribution modelling and what it means.
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How to use automation and scripts to drive growth and save costs!
“Lucas Wilde’s course is very clear and helpful. This is my second Google Ads course on Udemy and it has really helped propel my understanding to the next level, and help drive revenue for my business online and increase traffic. He speaks clearly and everything is up to date which is really great, and all the written content helps clarify things as well, recommended!” – Morgan Oliver
It takes a lot of experience to manage advertising accounts on Google (Adwords), to make sure you drive growth in your business or the businesses of your clients, and to make sure you don’t waste money unnecessarily on Google.
I’ve condensed five years of professional experience to share all the insights I’ve learned along the way to help you achieve your goals and dreams online! Once you’ve completed this course, you’ll be set to launch your adverting journey online, and rest assured that you will have learned everything there is to know to be successful in the adverting world!
Thanks for taking the time to consider my course, I feel certain you will draw a lot of value from it and enjoy my teachings along the way. Click the ‘Buy now’ button and join the course risk free – You get lifetime access and a 30 day, 100% money back guarantee! See you there!
Yours,
Lucas Wilde
Course keywords: google ads, adwords, PPC, isaac rudansky, google, ads, google shopping, google editor, smart shopping, google ad, google ads certification, PPC advertising, SEO.
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10Google Ads Management Tools - The Editor, Interface, GA & Help CentreText lesson
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11Figuring Out Which Tools To Use For Your Advertising on Google AdsVideo lesson
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12How To Navigate The Google Ads InterfaceVideo lesson
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13Welcome To The Google Ads EditorVideo lesson
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14Quick Intro to Google AnalyticsVideo lesson
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15How To Use The Google Help CentreVideo lesson
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16Campaign Building- Structure, URL Mapping, Naming conventions & Ad groups.Text lesson
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17How To Build Out Your Accounts In The Correct StructureVideo lesson
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18Create A Website URL Map For Success With Key ExamplesVideo lesson
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19Building & Naming Campaigns Like A Pro!Video lesson
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20What Are Ad Groups & How To Think About Them LogicallyVideo lesson
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21How To Add Campaigns & Ad groups Together On ExcelVideo lesson
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22Keywords - Match Types, Negatives, Close Variants & Keyword ResearchText lesson
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23Introduction to Keywords And What To ExpectVideo lesson
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24What Are Keywords and How To Use ThemVideo lesson
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25Understanding and the Importance of Keyword Match TypesVideo lesson
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26How to Understand the Fundamentals In Exact & Phrase Match KeywordsVideo lesson
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27How to Understand the Fundamentals In BMM & Broad Match KeywordsVideo lesson
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28What Are Negative Keywords & Global Negative KeywordsVideo lesson
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29How To Create A Global Negative Keyword List & Apply it To Your CampaignsVideo lesson
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30Close Variants and Case SensitivityVideo lesson
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31Understanding Consumer Search Intent on GoogleVideo lesson
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32Keyword Research & Google Ads SuggestionsVideo lesson
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33How to Use The Keyword Planner Starting with URLsVideo lesson
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34How to Use The Keyword Planner Starting with KeywordsVideo lesson
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35Linking Keywords to Ad groups to Campaigns - EditorVideo lesson
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36Google Ads Update - Broad Match Modified Keywords SunsetText lesson
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37Writing Google Ads - Keywords - Writing ads, Ad products, Extensions and MoreText lesson
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38How To Create Winning Google AdsVideo lesson
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39The Search Engine Results Page or SERP in GoogleVideo lesson
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40Expanded Text Ads & ExtensionsVideo lesson
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41ETAs & Ad groups and Ad Testing for OptimisationVideo lesson
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42The Dos & Don'ts of Ad Copy on Google AdsVideo lesson
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43The Google Ads Approval ProcessVideo lesson
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44Responsive Search Ads (RSAs) Pros & ConsVideo lesson
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45Example - Writing Expanded Text Ads In Excel & The SERPVideo lesson
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46Example - Writing Responsive Search Ads in ExcelVideo lesson
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47Example - Writing Sitelink ExtensionsVideo lesson
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48The Google AdsAuction, Keywords Bids & Bidding Strategies, Optimisation and MoreText lesson
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49Welcome to The Google Ads Auctions & World of BiddingVideo lesson
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50How Bids & Bidding Works on Google AdsVideo lesson
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51Key Performance Indicators on Google AdsVideo lesson
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52Google Ads Keyword AuctionVideo lesson
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53Ad Rank & Quality ScoreVideo lesson
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54Keyword Bids & OptimisationVideo lesson
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55How Does Increasing A Bid Affect SERP Position?Video lesson
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56Bid Adjustments & TargetingVideo lesson
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57Intro to Bidding StrategiesVideo lesson
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58Bidding of Choice - Manual CPCVideo lesson
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59Enhanced Manual CPC (eCPC)Video lesson
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60Maximise ClicksVideo lesson
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61Target Cost Per Action (CPA)Video lesson
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62Target Return On Advertising Spend (ROAS)Video lesson
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63Maximise ConversionsVideo lesson
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64Maximise Conversion ValueVideo lesson
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65Target Impression ShareVideo lesson
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66Which Bidding Strategy Should You Use?Video lesson
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67LIVE - Keyword Bidding & Optimisation in ActionVideo lesson
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68Bid Optimisations Example TestQuiz
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69Deep dive Into Google ShoppingVideo lesson
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70Understanding Product Feeds, Optimisation & ManagementVideo lesson
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71How to Manage Classic Google Shopping CampaignsVideo lesson
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72Setting up a Classic Google Shopping CampaignVideo lesson
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73Query Funnelling - The KITÁCHI Google Shopping ModelVideo lesson
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74Google Ads tROAS Shopping CampaignsVideo lesson
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75Google Ads Smart Shopping CampaignsVideo lesson
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