100 Days of Google Ads & Microsoft Ads: Ultimate Bootcamp
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* Trained 1000+ Students
* 2025 Updated Content
* 100+ Real World Examples
* Advanced Strategies & Optimizations Guide
* Everything about Google Ads & Microsoft Ads ( Bing Ads ) in one course – Beginner to Pro*
Note: Bing Ads is now called as Microsoft Ads
Become a Digital Advertising Pro with Google Ads & Bing Ads!
Are you ready to elevate your digital advertising skills? Whether you’re a complete beginner or a seasoned marketer looking to refine your expertise, this course is your ultimate guide to mastering Google Ads and Bing Ads (Microsoft Ads). With over 1000+ students trained, this course has helped many transform their advertising skills. By the end of this course, you’ll be equipped to manage and optimize high-performing ad campaigns on both platforms.
What You’ll Learn:
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Master Google Ads from Start to Finish:
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Understand the fundamentals of Google Ads and the best practices for creating effective campaigns.
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Learn how to optimize your ads for maximum reach and conversions.
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Master the Google Ads Editor to streamline your workflow and save time.
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Use Google Merchant Center to manage and optimize your product listings for better visibility in Google Shopping.
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Gain Expertise in Bing Ads (Microsoft Ads):
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Understand how to create and manage effective campaigns on Microsoft Ads.
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Learn how to use Microsoft Ads Editor and Microsoft Merchant Center to improve campaign performance and reach a broader audience.
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Compare strategies between Google Ads and Bing Ads to leverage the strengths of each platform.
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Scale with Google Ads Manager Accounts:
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Learn how to efficiently manage multiple Google Ads accounts using Manager Accounts.
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Streamline your advertising efforts and scale campaigns across multiple clients or business accounts.
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Unlock the Power of Search Ads 360:
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Dive into Search Ads 360, a powerful tool for managing large-scale search campaigns.
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Optimize cross-platform performance to boost the results of your search advertising.
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Real-World Applications & Hands-On Practice:
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Work with 100+ real-world examples and practical exercises to apply what you learn.
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Engage in hands-on activities to build your confidence in creating, managing, and optimizing ads.
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Get personalized feedback and strategies to improve your campaigns.
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Designed for All Skill Levels:
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Whether you’re a complete beginner or a seasoned professional, this course is designed to help you grow your skills.
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Learn at your own pace with clear, actionable steps that will lead you from theory to practice.
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By the End of This Course, You Will:
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Master Google Ads and Bing Ads (Microsoft Ads) platforms.
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Be able to create and optimize high-performing campaigns on both Google Ads and Bing Ads.
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Be proficient in using Ads Editors, Merchant Centers, and Manager Accounts.
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Have a deep understanding of advanced strategies to scale and optimize campaigns.
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Be equipped to drive measurable results for your business or clients.
Why Take This Course?
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Practical & Hands-On: 100+ real-world examples to ensure you not only understand the theory but also know how to implement it.
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Comprehensive Coverage: Everything from campaign creation to advanced optimization techniques.
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Actionable Skills: Learn the tools and strategies that digital advertising professionals use to scale and manage successful campaigns.
Who This Course Is For:
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Digital marketing beginners eager to get started with Google Ads and Microsoft Ads.
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Professionals looking to sharpen their advertising skills and broaden their platform expertise.
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Anyone who wants to master both Google Ads and Microsoft Ads to unlock new opportunities and drive success for their business or clients.
Over 1000+ Students Have Already Transformed Their Advertising Skills—Sign Up Today!
Key Benefits:
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In-Depth Knowledge of both Google Ads and Bing Ads (Microsoft Ads)
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Practical Experience through 100+ real-world examples
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Expert Insights into Google Ads Editor, Merchant Center, Bing Ads Editor, and Search Ads 360
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Actionable Strategies for managing multiple accounts and scaling campaigns
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2Lesson 1 - Evolution of advertisingVideo lesson
This lesson explores the evolution of digital advertising, from traditional print media to the rise of radio, TV, and the internet. It covers key concepts like search engine marketing (SEM), targeting, and tracking, explaining how these tools help businesses reach the right audience efficiently. It also highlights the digital advertising ecosystem, involving the advertiser, publisher, and user.
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3Lesson 2 - What is Search Engine, Search Engine Marketing, and Paid SearchVideo lesson
In this lesson, I will cover what are Search engines, how they work, and the concept of search engine marketing (SEM). Learn about the differences between organic and paid results on the search engine results page (SERP), and understand how SEO and paid search (like Google Ads) can boost your website's visibility online.
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4Class Notes : Introduction to Paid AdvertisingText lesson
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5Lesson 1 - Primary MetricsVideo lesson
This class introduces essential metrics in paid advertising, including impressions, clicks, costs, conversions, and conversion value. It explains how each metric tracks campaign performance and guides advertisers in optimizing their strategies to achieve better results.
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6Lesson 2 - Derived MetricsVideo lesson
In this class, you'll learn about secondary metrics such as CTR, CPC, CVR, ROAS, CPA, and AOV. The class covers how to calculate each metric and how they provide deeper insights into campaign effectiveness, helping advertisers optimize their ad spend and improve overall campaign performance.
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7Class Notes : Key Metrics in Digital AdvertisingText lesson
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9Lesson 1 - The Purchase Journey in a website for EcommerceVideo lesson
Starting with digital advertising can feel overwhelming, but it’s easier once you break it down into key steps. In this class, I’ll walk you through what you need to know before you begin, like having a website, understanding your business model, and how people move through websites to make purchases.
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10Lesson 2 - URL Structure of a Website : ECommerce ClientVideo lesson
This lesson explains how users navigate e-commerce websites, focusing on URL structure and the purchase journey. Using Adidas as a case study, it demonstrates the progression from the homepage to product selection, cart, checkout, and confirmation. Understanding URL flow is crucial for online advertising.
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11Lesson 3 - URL Structure of a Website : Service Business ClientVideo lesson
In this lesson, we explore the structure of a service-based website. We cover how the homepage, project listings, and individual project pages are organized. We also discuss how URLs change across different sections and why including project names in URLs helps track user interest across multiple services.
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12Lesson 4 - Types of Campaigns, AdsVideo lesson
This lesson covers the different campaign types available in Google Ads, it includes Search, Shopping, Display, Demand Gen, App, Performance Max, and Smart Campaigns. I will explain how each campaign works, where ads appear, and how to create and optimize campaigns based on specific business goals.
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13Class Notes : The Online PresenceText lesson
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14Lesson 1 - What is Conversion Action & Why is it Needed?Video lesson
This lesson explains the concept of conversion actions in Google Ads, focusing on how they track and measure the success of advertising campaigns. It covers how to set up conversion actions for e-commerce or lead generation businesses by installing Google Tags—Global Site Tag and Event Snippet—to track user actions like purchases or form submissions. The lesson also discusses choosing conversion types, setting values, counting conversions, and configuring conversion windows for optimized tracking and performance insights.
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15Lesson 2 - Conversion WindowsVideo lesson
This lesson explains the concept of conversion windows in digital advertising, focusing on the time frame between a user's interaction with an ad and their eventual conversion. It covers three types: Click-through, View-through, and Engaged View-through, each tracking conversions after different types of interactions. Understanding these windows helps advertisers measure the delayed impact of ads, optimize campaigns, and gain insights into user behavior.
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16Lesson 3 - Enhanced ConversionsVideo lesson
This lesson focuses on understanding Enhanced Conversions in Google Ads, which improve the accuracy of conversion tracking while protecting user privacy. It explains how enhanced conversions work by leveraging first-party data, such as email IDs, and the use of data encryption to ensure security. Enhanced conversions help advertisers track user behavior across different Google platforms, optimize campaigns, and target similar users for higher conversion rates. It also introduces the two types of enhanced conversions: for websites and lead generation actions.
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17Lesson 4 - Attribution ModelsVideo lesson
This lesson explains attribution models in digital marketing, which help track customer journeys and assign credit to touchpoints like ads and website visits. It covers different models and their impact on campaign optimization.
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18Lesson 5 - Conversion Action SetupVideo lesson
This lesson teaches you how to set up conversion actions in Google Ads, a key tool for tracking the success of your campaigns. It covers the process from creating a new conversion action, configuring settings, installing Google tags, adding event snippets, verifying the setup, and monitoring the status of your conversions.
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19Class Notes : Conversion Tracking - Part 1Text lesson
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59Lesson 1 - What are Ad Extensions ?Video lesson
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60Lesson 2 - Sitelink Ad ExtensionVideo lesson
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61Lesson 3 - Callout Ad ExtensionVideo lesson
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62Lesson 4 - Structured Snippet Ad ExtensionVideo lesson
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63Lesson 5 - Image Ad ExtensionVideo lesson
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64Lesson 6 - Call Ad ExtensionVideo lesson
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65Lesson 7 - Lead Form Ad ExtensionVideo lesson
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66Lesson 8 - Location Ad ExtensionVideo lesson
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67Lesson 9 - Price Ad ExtensionVideo lesson
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68Lesson 10 - Promotion Ad ExtensionVideo lesson
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69Lesson 11 - Headline, Description, Business Name, Logo Ad ExtensionsVideo lesson
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70Lesson 12 - Automated Ad ExtensionsVideo lesson

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